6 Tips To Build Your Brand For The Part-time Entrepreneur As a new or part-time entrepreneur, I am sure you keep hearing about “branding”. It is hard to define branding because the definition keeps evolving! Let me share six tips related to building your brand. Every interaction, every step builds your brand. – Nothing is off limits when it comes to your brand. Be conscious of that interaction at a networking event or that person you meet in the grocery store… it all counts! Building your brand takes time… give yourself grace. – There are no overnight successes and don’t compare yourself to anyone else. Building a brand does take time so be gracious to yourself and others. Your investment in your Brand will payoff. Sometimes, you just have to do “IT” for your brand. – I know you have heard ” Do it for the VINE!”, well do IT for your Brand. That may […]
Social Media and the Part-Time Entrepreneur If you are a part-time entrepreneur AND a full-time employee, it’s hard to just drop your day job and focus only on your business because of several reasons. This means every minute of your time is precious and you don’t have as much time for your business as maybe others who are full time entrepreneurs. There are a few things you shouldn’t put aside when it comes to your business and one of them is social media. Here are my 5 social media tips for the part-time entrepreneur. 1. Get Your Business Out There No matter how much you believe it helps your business or not, you need to be out there on at least some of the social media sites such as Facebook, Twitter, Instagram (definitely if you have a product), YouTube, LinkedIn and Pinterest. Why? Because customers are there and they expect you to be there as […]
5 Tips For Choosing A Good Domain Name A domain name (i.e. www.YourCompanyName.com ) also known as a web address is what people type in to get to your website. They may see your domain name on your business card, your Facebook or Twitter profile or find you in Google. Here are tips for choosing a good domain name! Shoot For Something Brandable Google values brands over just about anything else. You can see that they favor blogs and sites that have built a good name and brand for themselves — especially is the case in top e-commerce sites like Amazon. Having a name that standouts as a brand can do a lot for you in the long run. Obviously, there is more to ranking in the SERPs than a simple URL, but picking a domain name that stands out will help build your brand, authority, and it makes it easier for people to recognize you and […]
Three Tips To Building & Growing Your Email List Building an email list and growing an email list is very important for anyone with a product, service, business & non profits. The email list will allow you to communicate directly with potential clients and supporters. While Social Media is fabulous for connecting with people, you should try to get as many email addresses as possible for your target audience. So how do you get started …check out this Periscope video that gives you 3 tips!
5 Time Management Tips for the Part-Time Entrepreneur When you are employed full-time and work part-time on your own business things may get a little hectic, and of course, time may never be enough. In fact, one of the biggest problems for the part-time entrepreneur is time management. Hence, in order to make things work for your day job and for your business, you need pretty good time management. This is an area that I struggle in and so I thought I would share some tips I have received and gathered! 1. Fix a schedule So OK, you work full time from Monday to Friday and most of your daily schedule is already set. However, you need to make your part-time entrepreneur schedule fit in and have great results in both areas of your life. You need a fixed schedule for your part-time business. Commit to a regular weekend time slot for your business and […]
5 “To Do” tasks BEFORE you contact a Web Designer In this day and time, having a website is a necessity and not a luxury. If you have a business, offer a product or service, oversee a not-for-profit or run a ministry, it is incredibly important to have a website that acts as a communication tool and as a marketing tool. BEFORE you contact a web designer, let me offer 5 “To Do” tasks to help get your ducks in a row! 1) Determine what you offer and be able to articulate that information. For example: Gather your list of services Gather a list of your products & their descriptions Document the Community/Social Programs you offer What are your Worship service schedules, children’s programs and outreach activities 2) Determine what you want a site visitor to be able to “do” while on your new website. For example: Should they be able to contact you by […]
Hey there! Check out the REPLAY of my Periscope on the topic of : Don’t get hoodwinked online! Dictionary definition for “hoodwink” > to deceive by false appearance When looking to do business with a company, coach, consultant or etc. there are some things you can look at based on their online presence that will let you know if they are a company you should invest with. This video shares 4 caution flags!
Your NEW secret weapon … VIDEO! If you have been promoting on Facebook using the Fan pages/ Business pages, you have seen your “reach” decline. Facebook has now shifted to more of a marketing platform for those selling goods, services or products. You must admit, you can’t get free advertising anywhere so why would we expect Facebook to be any different. Let me tell you what I have personally seen that continues to get great exposure on Facebook… V I D E O. Not just any video, but videos that are loaded directly into Facebook versus shared from Youtube or other websites. I am sure you have seen videos in your timeline that automatically start playing as you scroll by. This typically grabs your attention, you hit unmute and you watch the video. This auto start feature only happens with videos that are directly uploaded to Facebook and it appears that Facebook allows the videos […]
3 Tips for Authors on Facebook! Most authors know that writing their masterpiece is the easy part but promoting it is the hard part! Use the power of Facebook to gain exposure for your book and for your brand as an author. Here are 3 tips!
Writing Your About Page or Bio So You Think This Is About You? Most people find it uncomfortable to talk about themselves and their accomplishments. You probably feel like you are bragging or being self-centered however if you are promoting a book, business, product, service or event, you MUST brag! You must get more comfortable sharing your successes, prominent associations and etc.
Are you using the Facebook “Follow” feature? What is the follow feature? You can choose to allow people who aren’t your Facebook friends to see your PUBLIC posts in their News Feed. Instead of clicking on “Add Friend”, they can click on “Follow”. This is great because Facebook limits the number of “friends” we have to 5,000 so if you are near your limit like me, the Follow feature will allow those that want to connect with you another option to do so. In addition, some people want to know what is going on in your world but don’t necessarily need or want to be official “friends” on Facebook. Who should enable the follow feature? If you are promoting a product, book, CD, service, business, organization, event or ministry… you definitely need to have this feature enabled on your page! I must say, I have recently visited some pages that I wanted to follow but […]
5 Things You Can Share On Your Facebook Page If you are like a lot of people, you realize the power of social media sites like Facebook but you just need some guidance on how to use it as a tool to promote your business, product, service or organization. Here are 5 things you can share on your Facebook page to jump start you! 1) Links to Relevant Articles -Post articles your followers/potential clients will find helpful. 2) Videos – Videos are a fun and engaging way to get followers to comment and like content on your page. Facebook LOVES videos. You can record something right from your smart phone. 3) Regularly Posted Content / Series- Posting a series can increase fan page activity and ensure regular page visits. 4) Polls or Questionnaires-Polls allow business owners to remain informed about industry trends and better serve their customers. 5) Pictures. Pictures and more Pictures! People love pictures so […]
3 Facebook Tips For Promoting Your Event So you have an upcoming event and you need to get the word out. Don’t neglect the power of Facebook to help market your event. Here are 3 tips to jump start your event marketing!
Do I need a Facebook page for my CHURCH? Let me make this easy for you…the answer is YES! Your church absolutely need’s its on page on Facebook to interact with members, visitors and future members!
Proof that your ministry MUST have a website. What do the numbers say? 46% of American adults now have a smartphone of some kind, and for the first time smartphone owners outnumber users of more basic phones. The number of Americans owning at least one digital reading device (i.e Nook) jumped from 18% in December 2011 to 29% in January 2012