Building Your Online Platform
I had the opportunity to host a Twitter Chat with Online Platform Strategist, Halona Black (@halonablack) and we discussed : What is an online platform and why it is important for small businesses, coaches, speakers, experts, etc when it comes to marketing. We also shared tips for creating and growing your online platform.
Here is a recap of the questions I asked Halona and her responses! (Click here to see the full Twitter Chat)
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What is an online platform?
Q1 An online platform is your overall online presence that is led by your message and your audience #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q1 An online platform is more than just a website. It starts with what you are here on planet earth to do – your purpose. #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
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Why is an online platform important to small biz, coaches, speakers, experts, etc.?
Q2 An online presence can help build proof of ur expertise & the quality of your work via testimonials #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q2 An online presence helps u create conversations with ppl who are looking for your services #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q2 Whether your business is local, global, or both you need to have a strong online presence #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
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What are the steps involved in creating an online platform?
Q3 Step 1: Define your message #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q3 Step 2: Define who your message is for #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q3: Step 3: How do you want to communicate with those people — books, blogs, newsletters, social media #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q4: Step 4: Ask your audience what are their immediate needs — this helps with content creation #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q3: Step 5 Create content that is helpful to your audience using tools they want to use. #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q3 Step 6 Create an email list so you can communicate with your audience on demand #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
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How do I grow my online platform?
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Q5 Your platform is about people. Be serious about serving them first and your biz/ministry will grow #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
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What do biz owners get wrong when building an online platform?
Q5 Building a platform takes time. You can’t blog a couple times every 3 months and expect to grow #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q5 They forget to nurture their audience #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Q5 Your platform is about people. Be serious about serving them first and your biz/ministry will grow #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Final Thoughts?
Your purpose and message must be bigger than your fear! You are here to change lives. #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
Final Thought – spend time on building and growing your online platform as this is the foundation of your business #coachingwithvette
— Halona Black (@HalonaBlack) March 31, 2016
About Halona Black – Online Platform Strategist
I’m a professional writer, editor, and book coach. I work with a variety of entrepreneurs on creating content strategy as well as polishing written works that include print books, ebooks, magazine articles, coaching workbooks, etc. Some of my clients have appeared on The Doctors, The Tom Joyner Morning Show, NPR, The Washington Post, and the almighty Oprah Winfrey Show.
I am the author of a series of health and wellness books, namely Loving My Fibroids Away: A 10-Day Detox Plan available on my women’s health site and Amazon. I am also creating a series of books called The B.O.S.S. Series (Business Owner’s Smart and Simple Series). The first book in the series is Planning, Writing, and Publishing Business Building Ebooks.
