What do I need to set up the Product Page on my website? – #AskSharvette #WebDesigner

What do I need to set up the Product Page on my website? – #AskSharvette #WebDesigner Hey guys. It’s Sharvette Mitchell, Creative Director for Mitchell Productions Web Design and Social Media Coaching, where we help you build something amazing with your online brand. This segment is Ask Sharvette. I have my great questions that have come in, so let’s ...

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What do I do if I need a website but I have no money? [ Podcast ]

What do I do if  I need a website but I have no money? Check out this quick podcast ( less than 2.5 minutes) with my answer to this question! Hi, it’s Sharvette Mitchell, Creative Director for Mitchell Productions Web Design and Social Media Coaching, where we help you build something amazing with your online brand. This is another ...

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How do I get email addresses from people that visit my website?

How do I  get email addresses from people that visit my website? Check out this quick podcast ( less than 3 minutes) with my answer to this question! Hi, everyone. This is Sharvette Mitchell, Creative Director for Mitchell Productions Web Design and Social Media Coaching, where we help you build something amazing. This segment is another Ask Sharvette. Let’s ...

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Why Do I Need a Website? Here are 21 Reasons

Why Do I Need a Website? Here are 21 Reasons Source: by Peter Visser Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way. And answering, “Well, that’s what everybody else is going” ...

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How To Create A Blog Post On Your WordPress Website

Hi there! This is Sharvette Mitchell, Creative Director for Mitchell Productions Web Design and Social Media coaching where we help you build something amazing with your online marketing and your online brand. Today I wanted to share a quick video on how to create a blog post in your WordPress website or your WordPress blog.


How to create a blog post in your WordPress

The first thing you want to do is go to the link that you use to log in to your WordPress account and then enter your username and your password.  Now that you have logged in to your WordPress account, you will be in the Dashboard section. You simply go over to your left menu and click on Post. Hover on Post and then you’ll see the options of seeing all your blog posts or adding a new blog post.

Add New

When you click on Add New, Add New is going to allow you to create a new blog post. At the top of the page, you can enter the title of your blog, down in the next section you will actually type in or copy in any of the text for your blog. Over to the right you’ll see that the blog post is in draft format.

Preview

You can click on Preview to get a glimpse of what your blog looks like. You also have the option to have some different formats for your blog post. You can select which category this blog post applies to and you can add new categories in that same section. Tags are great for your search engine optimization so you want to put in keywords and tags that relate to the content of your blog, and then you want to add a featured image.

Featured Image

Whenever possible you always want to add an image to your blog post. It just shows up better on your blog and it always shows up better when you share it on social media.

Publish

Once you have those things in, you’re ready to go and you can click on Publish. As soon as you click on Publish, the blog post is available and visible on your website. See! Quick and easy way to add a new blog post to your website.

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5 Tips for Using Video in Your Social Media Marketing Strategy

5 Tips for Using Video in Your Social Media Marketing Strategy Article courtesy of  Jack Danielson There’s no doubt that video marketing is on a steady incline. Video content is an excellent way to capture audience attention and deliver your marketing messages in a more engaging, active way, and as such, it comes as little surprise that more and more brands are leaning towards promotional videos to attract ...

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3 Mistakes MINISTRIES Make When Promoting Online

3 Mistakes MINISTRIES Make When Promoting Online Hi, I’m Sharvette Mitchell with Mitchell Productions Web Design and Social Media Coaching. This video (see below) is about mistakes I see ministries making when it comes to promoting online. Your Members are your marketing team, are you using them? 1. Oftentimes when promoting online, ministries don’t think about their members really ...

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How to Drive Traffic to Your Website from Social Media

How to Drive Traffic to Your Website from Social Media


Social media is the most popular marketing tool used by small businesses and new entrepreneurs.  It offers many possibilities for driving traffic to your website or blog so that your business can gain the attention of your target audience, increase your popularity/brand and sell more products & services. Why is Social Media important?  Social media is where real people hang out and it is a large pond where you can “fish” for your ideal clients. How do you do this? Well, you need to attract them to your website. Here are three tips to drive traffic to your website from social media networks.

1) Share your website content on social media sites more than once.

First off, after you’ve built up your social media pages/profiles for your business, it’s time to become active. The best way to drive traffic from your social media networks to your website is to share useful, interesting and engaging content such as a blog post. Sharing and re-sharing your content, including a link to your website, is the secret to engaging your audience and driving them to your website. Keep your website updated with fresh blog posts, articles and information that is useful to your ideal clients and of course, share the links to this content on social media. Here is the thing, you need to share the content a few times. Why? Because people are on social media at different times and they may miss the first time you post it. In addition, you have new followers & connections joining your social network all of the time and they missed some of your past posts!

2) Use attractive images and catchy titles.

Making your social media posts & images catchy implies that you have great content. People make an assessment about you, your brand and your website based on the images they see. Remember, You are competing with all of the other posts on social media so you need to stand out! Create attractive, catchy or even controversial titles and accompany your posts with great images that catch the attention of your followers and won’t go unnoticed.  It’s not just the quality of your content that drives traffic to your website, but you have to entice social media followers to click that link and want to find out more about you or read more!

3) Be consistent!

Last but not least, there’s another very important thing you need to take into consideration, and that is: consistency. Exactly! It’s not enough to share a blog post once a month or share a link to a free offer on your site once a month, you need to be more active and consistent than that if you want to build a great and engaging audience AND drive consistent traffic to your website. Consider using a social media scheduling tool to help manage your time so that you can be more consistent with your posts. Click here for information about HooteSuite.com.

Well that wraps things up! Remember, be consistent, share engaging information from your website and make your images and titles catchy!

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3 Mistakes AUTHORS Make When Promoting Online

3 Mistakes AUTHORS Make When Promoting Online Hi, I’m Sharvette Mitchell, Creative Director for Mitchell Productions Web Design and Social Media Coaching where we help YOU build something amazing. This video (see below) deals with “Three mistakes I see authors making when it comes to online promotion.” 1) Start promoting NOW! Authors wait until the last minute to start ...

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3 Mistakes Speakers Make When Promoting Online

3 Mistakes Speakers Make When Promoting Online Hi, it’s Sharvette Mitchell with Mitchell Productions Web Design and Social Media Coaching where we help you build something amazing! In this video (see down below) I discuss, “The mistakes I see speakers making.” One – No video footage… Okay, so mistake number one that I see for those that are speakers ...

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The importance of colors to your BRAND

The importance of colors to your BRAND    As I say often, BRANDING is largely about visibility and consistency. This relates to what people SEE in respect to your company, product, event or organization. Color plays a huge role in your overall BRAND because it is interwoven in your print marketing ( i.e. logos, business cards, flyers, brochures, banners, ...

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4 Building Blocks To Amazing Website Content

4 building blocks to amazing website content   When building an amazing website,  a critical component is your website content. This is the information that will be displayed on your website to showcase what you have to offer the world! This information will need to come from you! Even if you hire a content writer ( which in most ...

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5 Tips For Choosing A Good Domain Name

5 Tips For Choosing A Good Domain Name A domain name (i.e. www.YourCompanyName.com ) also known as a web address is what people type in to get to your website. They may see your domain name on your business card, your Facebook or Twitter profile or find you in Google. Here are tips for choosing a good domain name! Shoot For ...

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5 “To Do” tasks BEFORE you contact a Web Designer

5 “To Do” tasks BEFORE you contact a Web Designer In this day and time, having a website is a necessity and not a luxury. If you have a business, offer a product or service, oversee a not-for-profit or run a ministry, it is incredibly important to have a website that acts as a communication tool and as a ...

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Writing Your About Page or BIO

Writing Your About Page or Bio So You Think This Is About You? Most people find it uncomfortable to talk about themselves and their accomplishments. You probably feel like you are bragging or being self-centered however if you are promoting a book, business, product, service or event, you MUST brag! You must get more comfortable sharing your successes, prominent ...

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Proof that your ministry MUST have a website.

Proof that your ministry MUST have a website. What do the numbers say? 46% of American adults now have a smartphone of some kind, and for the first time smartphone owners outnumber users of more basic phones. The number of Americans owning at least one digital reading device (i.e Nook) jumped from 18% in December 2011 to 29% in ...

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