Using Psychology to Improve Your Digital Marketing Game in 2017

Using Psychology to Improve Your Digital Marketing Game in 2017 In many ways, digital marketers need to be excellent psychologists. Understanding what makes people tick—what they need or desire, how they’re convinced of what they need or desire, and how to make them think that you can provide them with what they need or desire—is the key to successful marketing. Conversion rates only increase when consumers feel like you know them. Since only 22% of businesses were happy with their conversion rates in 2016, there’s clearly some work to be done in this area. If you’re among the 78% of businesses that would like to see better conversion rates this year, then here is some advice as to the kinds of strategies you should prioritize, and supported with evidence from psychology. Produce More Content Webinars and blogs which host on in-depth and authoritative discussions regarding topics relevant to your products will help build trust in your consumers. […]

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8 MONDAY POWER SESSIONS

Hey ! Join me for 8 Mondays – 8 Power Sessions at 8:00 p.m. EST! Let’s finish the year fierce! Check out our topics: 1) Facebook live – 10.31 at 8:00 pm EST  – Topic: 5 promotional tips to get ready for Black Friday & Cyber Monday WATCH THE REPLAY [ CLICK HERE] 2)Facebook live – 11.7 at 8:00 p.m. EST – Topic: How to package and sell a consultation session. WATCH THE REPLAY [ CLICK HERE] 3) Facebook live  – 11.14 at 8:00 p.m. EST – Topic: How to create and sell a video course. WATCH THE REPLAY [ CLICK HERE] 4) Facebook Live – 11.21 at 8:00 p.m. EST – Topic: How to create and sell an audio course. WATCH THE REPLAY [ CLICK HERE] 5)  Facebook live- 11.28 at 8:00 p.m. EST – Topic: 4 marketing tips to do before the end of the year. WATCH THE REPLAY [ CLICK HERE] 6) Facebook […]

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How to Drive Traffic to Your Website from Social Media

How to Drive Traffic to Your Website from Social Media Social media is the most popular marketing tool used by small businesses and new entrepreneurs.  It offers many possibilities for driving traffic to your website or blog so that your business can gain the attention of your target audience, increase your popularity/brand and sell more products & services. Why is Social Media important?  Social media is where real people hang out and it is a large pond where you can “fish” for your ideal clients. How do you do this? Well, you need to attract them to your website. Here are three tips to drive traffic to your website from social media networks. 1) Share your website content on social media sites more than once. First off, after you’ve built up your social media pages/profiles for your business, it’s time to become active. The best way to drive traffic from your social media networks to […]

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The importance of colors to your BRAND

The importance of colors to your BRAND    As I say often, BRANDING is largely about visibility and consistency. This relates to what people SEE in respect to your company, product, event or organization. Color plays a huge role in your overall BRAND because it is interwoven in your print marketing ( i.e. logos, business cards, flyers, brochures, banners, signage, product labels & etc.) and in your online marketing ( i.e. websites, social media cover images, online flyers, social media graphics, event flyers, blog images, email images & etc.) You should have consistent “BRAND” colors to reinforce your message and marketing. Here are five tips for choosing the right colors for your BRAND and using consistent colors to tie your BRAND together!   1) Choose your BRAND colors. I recommend that every company and organization have 2 main colors and potentially one accent color. Ideally you want to select your BRAND colors early on in the development of […]

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Facebook save post feature!

Are you you using the Facebook save post feature? Have you ever been on Facebook and you saw an interesting article or link as you scrolled down your timeline but you don’t have time to look at it? Perhaps you saw an event and now you can’t find it! Well… Facebook has a “save” feature for posts that include links, pictures, status updates, videos or Facebook events. To save a post, click on the downward arrow to the top right of the post. A drop down menu will appear and “save post” will be in the list! Once you click this option & save the post, it will be kept in the “Saved” section on the home page of Facebook (over to the left hand side). Tip: Let your customers, clients and potential prospects know that they can save your  posts for later when they have more time to review it or to share it! […]

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3 Mistakes People Make When Promoting Online

3 Mistakes People Make When Promoting Online I was recently interviewed by Katherine Waddell of “This Needs To Be Said” Radio and she asked what were my “pet peeves” about business or those doing business. I started thinking about mistakes I see people making when promoting online and shared 3 on this Periscope. Watch the video below!  

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