Using Psychology to Improve Your Digital Marketing Game in 2017

Using Psychology to Improve Your Digital Marketing Game in 2017 In many ways, digital marketers need to be excellent psychologists. Understanding what makes people tick—what they need or desire, how they’re convinced of what they need or desire, and how to make them think that you can provide them with what they need or desire—is the key to successful marketing. Conversion rates only increase when consumers feel like you know them. Since only 22% of businesses were happy with their conversion rates in 2016, there’s clearly some work to be done in this area. If you’re among the 78% of businesses that would like to see better conversion rates this year, then here is some advice as to the kinds of strategies you should prioritize, and supported with evidence from psychology. Produce More Content Webinars and blogs which host on in-depth and authoritative discussions regarding topics relevant to your products will help build trust in your consumers. […]

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