YouTube Marketing Cheat Sheet [Infographic] Videos are one of the most effective means of communication – often more effective than pictures or words alone. Because of this, YouTube has become a prime platform for marketing products and services. Whether you want to expand your business locally or internationally, you can use YouTube to create an effective marketing strategy. However, before you get a camera and start recording, you need to understand what YouTube can offer you as a marketing platform and what steps will give you the best results. This infographic from SocialMediaMarketo provides an overview of the key stats you need to know, and some key pointers on how to create effective YouTube content.