4 building blocks to amazing website content
When building an amazing website, a critical component is your website content. This is the information that will be displayed on your website to showcase what you have to offer the world! This information will need to come from you! Even if you hire a content writer ( which in most cases is not included in a web design package), the content writer will still need input from you on what you offer, services you provide and products you sell. Here are 4 tips for creating amazing content for your website project!
1) Gather a list of all of your services
If you are a service provider (i.e. Life Coach, Speaker, Consultant, Business Coach, Accountant, etc), write down all of the types of services you currently provide. Come up with names of packages that people can purchase to obtain these services. Write a short description for all of your services and service packages. Do you have free consultations, complimentary eBooks, entry-level packages, “preferred” packages and or premium packages? Can any of your services be bundled together to create additional packages? You don’t need to overwhelm those that visit your website but you want to give them a good sense of how you can solve their problem and how they can do business with YOU!
2) Gather a list of your products
If you sell a physical or digital product (i.e. books, CDs, eBooks, DVDs, Jewelry, Clothing, Shoes, Candles, Perfume, Dresses, etc), write down all of your product names and include the color options available, sizes available and a brief product description. Next, gather pictures for ALL of your products. This may be tedious but this step is extremely critical to creating an amazing website to sell your products. Consumers need to see what they are purchasing! I highly recommend that you have professional pictures taken of your products if you can. With the above information, the web designer is able to fully display your product offerings!
3) Write your “About You” website content
The “About You” page is the most visited page on websites. You want to spend some time writing an amazing BIO or “About You” content. This information can be a formal biography or it can be casual and lighthearted. Whichever approach you take, make sure it showcases who YOU are. Most people find it uncomfortable to talk about themselves and their accomplishments. You probably feel like you are bragging or being self-centered however if you are promoting a book, business, product, service or event, you MUST brag! You must get more comfortable sharing your successes, prominent associations and etc. If you feel stuck, check out my other article on “Writing Your About Page or Bio”.
4) Determine contact information.
When building a new website, you want to make sure site visitors can easily contact you. This can be by physical address, PO Box, phone number, email, fax number and or a contact form. I typically create a “Contact” page or contact area on my websites. Your input will be needed to determine what contact information you want included on your website. If you don’t have a business phone number, spend some time thinking about how you will handle business calls such as using a solution like Google voice. In most cases, your new website will come with custom email accounts HOWEVER if you already have an established email address that customers are familiar with, I don’t see a problem with keeping it. The bottom line is that consumers find security and credibility in your website when contact information is readily available.
Let Mitchell Productions, LLC build an amazing website for YOU! Click here for details of our services.
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