Today, I want to take you on a little journey, one where we unravel the secrets behind what I fondly call the “three-strand cord” for your business. Yep, we’re diving into the world of positioning, visibility, and authority. So, grab a cup of coffee or tea, sit back, and let’s get into it!
First things first, let’s talk about positioning. Imagine your potential customer has a notebook in front of them, jotting down a list of companies or products they’re considering. Now, the big question is, is your brand on that list? And if so, how high up is it? Positioning is all about the place your brand occupies in the mind of the customer. It’s not just about being another name on the list, but about being the name that stands out. Think about what you offer the world—what are your core services, your unique selling points? Being crystal clear on this helps put you right at the top of that notebook page.
Next up, is visibility. Now, think of visibility as the voice of your brand. It’s not enough to just be on social media; you have to be where your customers are. Think about it as the front door to your business—first impressions matter! Social media is great, but don’t stop there. Email marketing, blogs, podcasts, speaking engagements—all these avenues help keep you top of mind. Remember, it’s not just about being seen, but being remembered. Capture those email addresses, nurture those relationships, and keep the conversation going.
Speaking of conversations, let’s talk about authority. This is where you get to flex your intellectual muscles. Authority is about using your expertise to establish yourself as a trusted source. How do you do that? Speaking engagements and events are gold mines for showcasing your knowledge. Whether it’s a local meet-up or a grand conference, being in front of an audience establishes you as a leader. And hey, don’t forget about media opportunities—they’re always looking for experts like you!
Now, let’s talk about written authority. Blogs might seem old school, but they’re still incredibly effective. They’re not just for Google searches; they’re a way to archive your tips, advice, and guidance. Plus, you own that space, unlike social media platforms. Regularly updating your blog keeps your website fresh and appealing to search engines. It’s a win-win!
And here comes the big one—writing a book. Ever noticed the word “author” in the word “authority”? Writing a book is like stamping a credibility seal on your brand. It’s not just about showcasing your expertise; it’s a product that you can sell, a door opener for speaking gigs, and a magnet for media attention. Whether you self-publish or go the traditional route, having a book cements your status as an authority in your field. FYI- Pick up copies of my book collaborations over on Amazon. CLICK HERE.
Lastly, I know this all sounds like a lot, but trust me, it’s worth it. I’ve spent years working with entrepreneurs through my Platform Builder program, helping them master these three strands. If you’re ready to take the plunge, I invite you to check it out. Building your positioning, visibility, and authority isn’t just a marketing strategy; it’s a game changer for your business.
