Let’s talk about visibility. Building a strong personal brand isn’t just about being seen—it’s about being heard, respected, and recognized as a go-to expert in your field.
And guess what? One of the most powerful ways to achieve this is by getting in front of audiences, whether that’s on stage or in the media. When you have opportunities to speak or share your insights with a wider audience, it creates a ripple effect that can transform not only your business but also how people perceive your value.
A Resource to Elevate Your Visibility
As part of my Platform Builder® Framework, there’s one principle I emphasize again and again: visibility through speaking and media attention. So, I want to share a few tips to help you start building that kind of visibility. Whether you’re looking to get featured in local media, land a guest spot on a podcast, or book your next speaking gig, this will give you the steps to get started.
[ 3 Steps to Speaking and Media Visibility]
- Identify Your Unique Message and Audience:
Begin by clarifying your core message. What unique insight or perspective do you bring to your industry? And just as importantly, who needs to hear it?
Identify an audience that aligns with your brand and needs your expertise—think about groups, events, associations, podcasts, or media channels where your message can have an impact.
- Create a Compelling Speaker Bio:
Craft a concise bio that highlights your expertise, experience, or unique approach. This bio is what event organizers, podcasters and journalists will see and use, so make it shorter than your full BIO!
- Practice and Prepare for Every Opportunity:
Visibility requires consistency, so prepare for each opportunity as if it’s a game-changer (because it can be!). Practice delivering your message in a way that’s memorable, engaging, and clear.
Refine your talking points geared toward the audience, anticipate common questions, and have a call to action ready that directs audiences to connect with you further—whether that’s your website, social media, or an opt-in.
When you consistently show up in front of new audiences, you’re attracting more clients and building credibility that sets you apart. And trust me, that visibility… It’s a revenue game-changer.
Your audience is waiting to hear from you. Let’s make it happen!
Imagine yourself speaking on a stage or being interviewed about your expertise—because here’s the real truth: You have insights worth sharing.
This is your time to not just build a brand but to create a platform where your voice is heard, respected, and sought-after. In The Platform Builder® Program, we dive even deeper into strategies that will help you master this journey.
[Join The Platform Builder® Waitlist Today!] so you don’t miss out on early access to exclusive resources and coaching that will take your visibility to the next level.
