Few things demonstrate your expertise on a subject like a book does. That’s why so many coaches, speakers, marketers, and others choose to publish books. Here are five reasons why they do it:
1)To establish and/or build upon your credibility.
By writing a book, entrepreneurs can build their personal brand, establish their expertise, and build trust with potential clients, and do so more effectively than they can with social media alone. (grammarfactory.com)
2) Everyone has a story, and someone is waiting to hear the story.
The question is, will you tell the story? This is one of the reasons why I think it’s so important for every business person to become an author. (blackenterprise.com)
3) It gives you a low priced physical product to sell!
A book is a great way to build awareness of your brand and guide interested parties to an actual product(s). In this way, it acts as a (very lengthy) business card; ideally, the book that you write will be somewhat related to your business, which means that many of the people who go searching for it may already be your target customer! (takeitpersonelly.com)
4) Your book can give you content for content marketing.
Having written or co-written you’re book, you’ll have a lot of material from which to choose as the basis for your blog posts, social media posts, email marketing, articles, etc. (medium.com)
5) Your book puts you in Amazon!
Amazon is the No. 1 search engine when looking for products and services, with 44 percent of searches for products and services starting there. (entrepreneur.com) –
There you have it. Quite honestly, more can be added to this list but I will stop here!
