Want to boost your brand credibility and attract more opportunities? It’s time to become an author. In this blog post, I’m sharing 6 powerful reasons why publishing a book is one of the best visibility and authority moves a woman entrepreneur can make, especially if you offer professional services like coaching, therapy, or consulting. As a 7X Visionary Author, I LOVE this topic!
Click here for the video version | Click here for the podcast version.
1️⃣ A Book Instantly Positions You as an Expert
🔹 When people see you’ve written a book, they automatically see you as credible. Authors are seen as authorities, even before they open the cover.
Why it matters: A book gives your audience tangible proof of your knowledge and experience. You’re no longer just saying you’re an expert—you’ve documented it.
2️⃣ Your Book Is Your Marketing Tool That Never Stops Working
🔹 Long after you post or go live, your book keeps spreading your message. It can land in hands, on desks, or on shelves across the world.
Why it matters: Books are portable brand ambassadors—they build trust, open doors, and keep your name in rooms you’ve never stepped into.
3️⃣Becoming an Author Expands Your Audience
🔹 Publishing a book exposes you to brand new readers, podcast interviews, speaking invitations, and press opportunities. You then get to capture leads from those new audiences.
Why it matters: Books help you reach beyond your current following and grow your influence across industries and platforms.
4️⃣ A Book Makes You More Attractive for Paid Speaking Gigs
🔹 Event hosts love authors. As an 8X event host, I can attest to this! A book gives your message structure, makes your topic clear, and generally enables you to be a better speaker.
Why it matters: You’ll get more invitations and bigger checks when you have a published book to back your expertise.
5️⃣ You Don’t Have to Write Alone—Join a Book Collaboration
🔹 Start small with a book collaboration! Anthologies let you get published, gain exposure, and boost your brand without the pressure of writing 50,000 words. In addition, multiple authors will promote the same book, giving it more exposure.
Why it matters: It’s accessible, affordable, and a smart first step into authorship. (Ask any of our Platform Builder Clients!)
6️⃣ Your Book Should Work Within Your Brand Strategy
🔹A book isn’t just for personal memoirs; it should be part of your brand visibility and sales funnel. Align the book or chapter with your services, programs, and speaking topics. Think about it this way: if you are up speaking at a conference, you want the audience to get more of your topic from your book.
Why it matters: When your book is connected to what you sell and how you serve, it becomes a lead magnet, credibility booster, and sales asset.
Have you been sitting on a book idea that needs to come to life?
For women business owners providing professional services who feel unpolished and are hiding from marketing, The Platform Builder® Program is a marketing and visibility group coaching program that provides a comprehensive experience for building and growing your personal brand. Unlike self-study courses or one-off marketing programs, we offer guided support with a safe community and tangible outputs.
Join the waitlist for our next cohort- Go to www.PlatformBuilder.biz.
