Blog

Leadership Exhaustion
09
Mar

How Leaders Can Release Exhaustion

Leadership can be rewarding but it can also be exhausting which can cause leadership burnout. If you’re a high achiever, entrepreneur, or executive, you may know the feeling: you’re successful on paper, yet mentally, emotionally, and physically drained. The truth...
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From Invisible Healer to Thought Leader
24
Jan

From Invisible Healer to Thought Leader

In this bonus podcast segment, featuring Lance and Sky, who watched the most recent webinar where marketing consultant Sharvette Mitchell introduces her Visibility Framework – The Platform Builder® , a strategic model designed to help mental health professionals and therapists grow their personal brands. This is their audio overview!...
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Make One Clear Ask This Week (Yes, Just One!)
15
Jan

Make One Clear Ask This Week (Yes, Just One!)

You don’t need a viral reel, or a complete rebrand to attract your next client. What you do need is clarity. Right now, many women entrepreneurs are showing up online — posting, engaging, and sharing value — yet still feeling...
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02
Jan

2026 Marketing Trends for Small Businesses

2026 Marketing Trends Marketing in 2026 is about doing what actually works. Small businesses, solopreneurs, and lean teams (0–15 employees) are no longer competing on who posts the most or who uses the fanciest tools. They’re winning by being intentional,...
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Target market
16
Dec

Your Target Market Is Not One Group, it’s THREE!

If your marketing feels inconsistent, it’s probably not your offer…it’s how you’re thinking about your target market. Today, I want to break down what a target market really is and why it’s more than just demographics. Listen to me chat...
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What customers are looking for
10
Dec

What Your Customers Are Looking For This Time of Year.

This time of year is one of the most powerful windows for small business owners. Across all industries, people are searching for answers to these core questions: [CLICK HERE to listen to the 10 minute podcast version of this!] 1....
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Dana Wilson of Hair Cares Inc.
09
Dec

Client Spotlight | Dana Wilson of Hair Cares, Inc.

We are incredibly proud of one of our Platform Builder clients, Dana Wilson of Hair Cares, who was selected to participate in the prestigious cohort #8 of Goldman Sachs’ One Million Black Women: Black in Business program. She graduated!  ...
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New Digital Products
29
Nov

Shop our Digital Product Store!

If you’ve been playing around with AI but not getting the results you want, guess what? It’s not you. It’s the prompts. Most entrepreneurs are using AI with random commands… and then wondering why the content feels flat or robotic....
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Becoming an author
21
Nov

The Visibility Reset Solopreneurs Need Before the Year Ends

I didn’t want to let this week pass without checking in. The last few weeks have been full: the summit, working with new clients, coaching our amazing Platform Builder clients, getting the editing going for my next book collaboration, staying...
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Certified Procurement Executive at Virginia State University
12
Nov

From a Speaker’s point of view | The Platform Builder Summit

“Yesterday was nothing short of Amazing at The Platform Builder Summit! Every expectation was superseded. The women and leaders in business came ready for more and I was excited to pour out all I could to help their business succeed....
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The Platform Builder Summit
12
Nov

The Platform Builder Summit was more than an event | Coley Cole Live

“The Platform Builder Summit was more than an event, it was a room full of women who are actively answering the call to lead, teach, build, and show up with purpose. I had the honor of being both a speaker...
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Women Who Mean Business Summit
09
Oct

Redefining Success: Panel Moderator at the Women Who Mean Business Summit

Our CEO, Sharvette Mitchell, is taking the stage once again — this time as a Panel Moderator at the upcoming Women Who Mean Business Summit – Impact Edition, hosted by The Metropolitan Business League! This powerful annual event gathers women...
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Crispy Tender Dippers - Cracker Barrel
01
Oct

Cracker Barrel’s Rebrand Attempt – from The Lens of a Branding Coach

One key observation…from The Lens of a Branding Coach Cracker Barrel was a topic of discussion in various news outlets and in these internet streets for attempting to adjust its visual brand. If you have not heard about this, here’s...
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Turn 1 Piece of Content Into 10 Pieces of Content
29
Aug

Turn 1 Piece of Content Into 10 Pieces of Content

In the ever-evolving landscape of digital marketing, the adage “work smarter, not harder” has never been more relevant. For entrepreneurs and content creators alike, maximizing the reach and impact of their content is crucial. This is where the strategy of...
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The African American Marketing Association
29
Aug

African American Marketing Association’s 2025 “50 Black Marketers to Watch”

“I am honored to be selected as one of the African-American Marketing Association (AAMA)’s 2025 “50 Black Marketers to Watch,” recognized in the category of Content & Creative Excellence. This recognition means so much because content has always been at...
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Going after grants
22
Aug

Going After Grants – Four Types

When you hear the word “grant,” do you only think about free money? Most people do.  The truth is, not all grants look the same, and as an entrepreneur, you need to know the difference so you can go after...
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Amazon Live- Sharvette Mitchell
22
Aug

Amazon LIVE featured Broadcast

Meet Sharvette Mitchell, CEO of Mitchell Productions, and some of the CO-AUTHORS from our upcoming anthology, Prioritize Your Potential: Maximize Your Strengths, Achieve Your Goals, Transform Your Life, compiled by Mitchell Productions. Watch the AMAZON LIVE! Direct Amazon Link –...
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Personal Brand vs. Business Brand – What’s the Difference
18
Aug

Personal Brand vs. Business Brand – What’s the Difference?

Should you build your personal brand or your business brand first? In this article, I’m breaking down the difference between personal and business brands, which one solopreneurs should focus on first, and how to make sure the two work together...
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Prioritize Your Potential
18
Aug

New Book Release: Prioritize Your Potential

You’ve been holding it all together—leading at work, showing up at home, and chasing goals. But deep down, you know there’s more. That’s exactly why I’m thrilled to announce the release of my 8th book collaboration: ✨ Prioritize Your Potential:...
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AI
08
Aug

AI-Powered Personal Branding

Let’s be real, showing up consistently can feel like a full-time job. But guess what? With AI tools, you can create and brainstorm the elements that boost your personal brand…without burning out. Here are five points to shift your mindset...
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