info@mitchell-productions.comPhone: (804) 806-4407 ext 101

2807 N. Parham Road Suite 200-20 Richmond, VA 23294

•Mitchell Productions

•Events, General, News

Congratulations to Dana Wilson of Hair Cares, Inc – 2024 The Platform Builder Award

Dana Wilson of Haircares Inc

During the 8th Annual Platform Builder Summit, Mitchell Productions awarded one of our clients the 2024 – The Platform Builder Award. Here is what Dana had to say:

“At The Platform Builder Summit – The VIP Experience, I had the humbling honor of receiving a Platform Builder Award. To say it was surreal would be an understatement. Every day, we work hard privately—pouring our hearts and energy into our dreams—and to have that effort recognized publicly was both unreal and deeply humbling.
I’ve always been drawn to wisdom, and it’s no surprise that many describe me as an old soul. There’s something so powerful about being in the presence of those who openly share their experiences to help others along their journeys. This award is a reminder of the value of being coachable and committed to growth.
A heartfelt thank you to Sharvette Mitchell for seeing my hard work and recognizing it in such a beautiful way. You make it easy to rest under your umbrella of leadership because you lead by example. Your guidance, wisdom, and encouragement have been instrumental in my journey, and I’m so grateful to have you as my coach.
This moment is a reflection of the incredible support system I’ve been blessed with and the dedication it takes to keep showing up. Thank you to everyone who has been part of this journey. Let’s keep growing, learning, and building platforms together!”

Previous PostReflecting on the 8th Annual Platform Builder® Summit: Collaborations, Pivots, and New HorizonsNext PostMitchell Productions selected as a Henrico County Small Business Boost participant

1️⃣ “3 Signs You’re Ready for [Your Service]”

🎥 Example Reel: A therapist might say: “3 signs you’re ready to start therapy: You feel emotionally stuck, you’re tired of carrying it all alone, and you crave a safe space to heal.”
Why it works: Educates, creates awareness, and normalizes getting help.

2️⃣ A Peek Into Your Process

🎥 Show behind the scenes—your intake process, how you prep for sessions, or even how you reset between clients.
🎙 Voiceover: “Ever wonder what working with me looks like? Here’s how I make sure every client feels seen and supported…”
Why it works: Builds trust and transparency.

3️⃣ “This or That” Story Poll

📱 Use interactive Story stickers like “This or That” to learn about your audience:

“One-on-one sessions or group support?”

“Morning routines or evening wind-downs?”
Why it works: Increases engagement and gives you content ideas for future posts based on their answers.

4️⃣ “Myth vs. Truth” Reel

🎥 Bust a common misconception about your industry or service.
Example: “Myth: Therapy is only for people in crisis. Truth: It’s for anyone who wants to grow, heal, and thrive.”
Why it works: Establishes expertise and breaks stigma.

5️⃣ Client Journey (Without Breaking Confidentiality)

🎥 Share a general transformation: “When she started, she was burnt out and overwhelmed. Now she’s setting boundaries, protecting her peace, and thriving.”
Why it works: Highlights results without needing names or faces.

6️⃣ Quick Tip or Micro-lesson

🎥 Share one quick, helpful nugget.
Example: “Therapist Tip: Name your emotions out loud—labeling helps reduce overwhelm and build emotional clarity.”
Why it works: Adds value in 30 seconds or less = perfect for Reels!

7️⃣ Your “Why” Story

🎥 Talk to the camera or do a voiceover over clips of your day.
🎙 “I started this business because I saw too many women feeling stuck and unsupported—and I knew I could help change that.”
Why it works: Taps into emotion, authenticity, and connection.

Pro Tip for Both Reels & Stories: Always include a clear CTA (call to action)—“DM me to learn more,” “Click the link in bio,” or “Share this with someone who needs it.”

7 Content Ideas for Stories & Reels

Mitchell ProductionsMarketing, Social Media

Goldman Sachs Black in Business

Goldman Sachs – One Million Black Women: Black in Business Orientation kick-off

Mitchell ProductionsEvents, Leadership

6 Steps to Building a Personal Brand

Mitchell ProductionsBranding, Clients, Facebook Live, Leadership, Marketing, Social Media