Creating a High-level Social Media Marketing Plan

Here’s how to get started with a social media marketing plan to grow awareness of your brand and or gain more customers:

Goal Definition:

Define goals and objectives that are clear, attainable, and measurable. Perhaps, you would like to increase your brand awareness, generate more leads, or increase sales/conversions.

Audience Definition:

Who is your target audience? When defining your audience, consider more than just demographics – interests, behaviors, and motivations. Try to do some research to ensure you’re targeting the right people.

Platform Selection:

Choose which social media platforms you’d like to focus on. Different social media platforms appeal to different people, so think about which ones would be the most relevant for your target audience.

Content Planning:

Brainstorm and create content that is engaging and appeals to your target audience. Make a content plan and start scheduling posts for the upcoming weeks/months.