Do you have a marketing problem or a fear problem?

Video transcript:

So I have a question for you today. Do you have a marketing problem or do you have a fear problem? We’re going to get right into that right after this quick intro.

Hello, hello, everybody, I am jumping on to all kinds of streaming platforms right now. Welcome to all those that are popping in from LinkedIn and my Facebook personal page, business page, Facebook group. Hey, girl. Hey, Twitter, Periscope and of course, YouTube. We are so excited to have you here. So I am Charvet Mitchell and I work with a female entrepreneurs and a few lucky men to enable them to build their online platforms and personal brands so that they generate more revenue.

And I do that focus on three things on marketing, visibility and branding. And so today, which is a listen to Friday here in Richmond, Virginia. We are snowed in. We are iced in. It’s a it’s a updo ponytail kind of day. And this is the kickoff of Valentine’s weekend. So all kinds of love out to all of those that are that are watching this at some point. And I have a question that I’m posing. Do you have a marketing problem or do you have a fear problem?

All right. So I see a bunch of viewers coming on and. Hello. Hello. Hey, Jasmine. Hey, Tyree’s. Hello, Angelica. Thank you so much for popping on in. We see you coming on again and again. What we’re going to be talking about on this this Friday is do you have a marketing problem or a fear problem? And if you are catching this in the replay, you are just welcome just as much as everyone else.

Is this type and hashtag replay if you’re catching this later. So for the viewers that are here again on a Friday, I work with a lot of listen. Events and fear. She’s she’s she’s going right in there and recognizing that it’s fear. I see some Mother Teresa saying fear. And so oftentimes when I’m working with clients or just observations in the market, when we talk about marketing, when we talk about visibility, marketing is shining a light on you, oftentimes your product and or your business or your service.

And that can be uncomfortable for people that can be uncomfortable to have the spotlight put on you. Again, increasing the visibility of your brand and of your product and your service, increasing your visibility, your personal brand can be uncomfortable for people. And so as people start marketing and getting out there and putting out their products and services, sometimes things may not go always as we think. Right. Thank you. You better saying or should I say a little both a little bit of fear and a little bit of marketing going on there.

So I’ll oftentimes people will launch things. It could be a new product. It could be a service. It could be a program if they could send a proposal in to somewhere. And it doesn’t necessarily go maybe the way that they that they think. And then they might start to question their marketing. But I have another I want to want us to actually look at fear. I want us to actually question fear first. So there are a couple things that we can look at to see if fear played a role, perhaps in what we feel is maybe hindering our marketing or hindering the impacts of our marketing.

So the first thing that I want to look at is procrastination. Are there any self-proclaimed not ashamed to tell it procrastinator’s that are that are watching and listening? Go ahead and type in the comments, if they’re any, and put a one in the comment. If there’s any procrastinator’s that are out here and you are self proclaimed, you are the type of person that says, you know what, I work better under pressure. I like having that tight, tight deadline.

Yes, I might have a lot of time to do things. They might be getting a launch together again for a new program. It might be creating a new product. It might be doing a special sale. I was planning to do a sale for Valentines, but I procrastinated. Listen, thank you. Hey, Tony and Winston. Bunch of the wines are coming in pasta. Shondra, thank you. Yes. So there are some people who procrastinate.

I want to I want to just challenge you. I’m not saying that this is everyone, but sometimes procrastination can be linked to fear, which is then impacting the marketing. So in the example of, hey, you wanted to do a Valentine’s special for whatever whatever your business or your your organization is, but you procrastinated and waited. And now we’re here at Friday. We’re here Friday. And Valentine’s is on Sunday. And you procrastinated and you didn’t get out something, a marketing venture, whatever advertising, whatever that it is that you wanted to do is still procrastination hinder the marketing.

Which could that have been? Self sabotage, could that have been fear stop and you think, well, is anybody going to buy it? Am I going to get the sales that I want? And maybe that is behind the procrastination. Oh, my yes. Yes, my own pressure, not someone else’s. Absolutely. The procrastination is oftentimes internal. The self sabotage is oftentimes internal, not external to anyone else. So I want you to I want you to consider if procrastination is the issue, if the procrastination is the issue and if you’re just popping in, hey, I’m Charvet Mitchell and I work with female entrepreneurs and a few lucky men to enable them to build their online platforms and personal brands so that they generate more revenue.

And we do that three ways marketing, visibility and branding. And we’re talking about and there’s a question that is on the floor. Do you have a marketing problem or do you have a fear problem? And that’s what we’re tackling. I do want to pop up here that disappearing this weekend is the replay for a masterclass that I did this week for must have free masterclass for must have video marketing strategies. So if you saw that or if you’re just hearing about it, a jump over to join Charvet dotcom, which is scrolling right across the screen, scrolling right across the screen there, go to join Shabat dot com.

Just put in your email and your name and you’ll get immediate access to that complimentary masterclass for must have video strategies that you want to be doing now. So I wanted to make sure that you are aware of that. So let’s talk about the second thing. So we talk about is procrastination actually is the root of that fear and that might be hindering your marketing. The next thing associated with that is perfectionism. I want it perfect. I don’t want to put anything out unless it’s perfect.

Hey, Yianna, when my platform builders. Good evening D. I don’t want to put anything out unless it’s perfect. I want my sales page the website to be perfect. I want the graphics to be perfect. I want what I’m saying and the emails to be perfect. And you are a perfectionist. Anyone here, anyone here. Associate with that. Put a one in the comments, put a one in the comments. If you are saying, you know what, I am a perfectionist and so I really am a type of person.

I don’t want to do anything unless it’s perfect. I want to challenge your thinking and question that. Is that perfectionism really linked to fear? Is that stalling because that perfectionism can be tied to procrastination? Is that stalling or that wanting to have it perfect linked to fear? I heard someone say if you launch something and it’s perfect, if you launch a new product, a new service or just a sale and it’s perfect, you launched too late.

Thank you, B thank you. I see someone’s testify. I see that coming in if you launch something. Thank you, Renetta. I see your one as well. If you launch something and it was perfect when you launched it, the sale, the product, whatever, you launched too late because really the process is your teacher so that it could be a more of a fear problem than a marketing problem. Because here’s the issue. You never launch anything because nothing’s going to ever be perfect.

Thank you for the hearts and the love. Nothing is going to ever be perfect. So then what what happens is you don’t put it out in the universe, so you don’t know what the market is going to respond to and it’s not giving you enough data. Yes. Thank you, Miss Jackson. Great point. It’s not giving you enough data because you haven’t put it out. So we can’t even we can’t even determine if it’s a marketing problem, because really, I’m just questioning I’m just wondering if your need for perfectionism and control is really linked to fear.

Again, going back to that self sabotage of if I put it out and it’s not perfect, it’s not going to do well. People might not respond. What am I going to do? Yes, thank you, Ayana. She’s saying yes to a great degree. Yes, to a great degree. Jasmine is also saying so true. So true. If you’re just popping in.

Thank you. We’re just having a conversation here on Friday. Welcome to Valentine’s Weekend. Thank you so much for spending a little time with me. If you’re watching live or you’re watching in the replay and I work with entrepreneurs a lot on visibility, marketing and branding.

And as we look at things that people are doing and even just observations in the market, are people really classifying things as a marketing problem? Like my part, my marketing is not working, or is there a fear problem? So that’s what we’re tackling and not going to be before you long as they say. All right. So perfectionism can be linked to fear. Can really the root can really be I don’t really want to put it out because I don’t know what people are going to say and I don’t know if it’s going to do well.

The next thing that I want to hone in on about the fear, I’m dealing largely with the fear side of this question. Right. Is sometimes I will see just in the market, people will stand behind their personality type. So if you’re watching and if you’re if you’re listening and you’re checking this out and you identify as an introvert, put it to in the comments, if you identify as an introvert, put a two in the continent. A lot of times I will hear people that are introverts.

Thank you. Over on Periscope. Thank you so much. Putting a two in the comment. A lot of times people that identify as introverts marketing activity feel scary. So getting on a Facebook live, as long as we are doing right now, oftentimes I will hear introverts say I’m introverted, I don’t want to. This feels very fearful to me when it is one of the key marketing strategies that you got to have. And I prove that in the master class, again, that scrolling across the screen go to join Charvet dotcom.

You can get immediate complimentary access. It disappears this weekend. It disappears midnight on Valentines. So I talk. I prove why you need to have video marketing. But a lot of times those that are introverts. Yeah, I’m saying Renetta is saying to as well. A lot of times people that identify and ads are introverts will kind of use that as well. My personality type I don’t is not someone that is conducive to social media. I don’t like video.

I don’t like being at events. I don’t like networking, which are all things that relate to marketing. So is the problem marketing or is the problem maybe a little fear? So let me just challenge the thinking. We’re just this is open. This is all in the spirit of love.

Let’s take let’s take a live streaming or video. Let’s take that as an example. I’m here in my house, snowed in by myself. Nobody’s here with me. I don’t see any of your faces, technically, the system that I’m using. Thank you, Angelique. She’s saying to as well as an introvert assisting that system that I’m using, technically don’t even have to look at your comment. I could close that little little tab out and not ever see who’s commenting or who’s on the last train with me.

So from an introvert standpoint, it’s just you in the camera. I’m just looking at the webcam, looking right into the camera. So that is something I just want you to think about as an introvert that you could do because you don’t actually have to interact with people to do video. Think about that. Are I think about that. Hey, Sherry, thanks for popping in. Hey, billionaire. Yes, thank you. Thank you. Thank you.

Oh, OK. OK. Jasmine says she hates going Labbe. Well, Jasmine sells candles. Jasmine has a serenity candles. Jasmine, I will guarantee you if you get on love, show your candles, talk about the scents, don’t make it about you. Make it about the candle in the product. And again, don’t look at the comments. Don’t look at the people. Just focus on the screen and focus on your product. I guarantee every time you go lab, you will have sales guarantee.

I don’t even have to. I’m not even shaking saying that I guarantee you’ll have sales. Hey, Erica lan, thanks for popping in. All right. So we’re challenging. We’re just we’re just chatting here on Friday, leading into Valentine’s weekend. Do you have a marketing problem or do you have or is it a fear problem? Is there and fear and this is related to mindset. If you heard my video this week, I just celebrated three years as a full time entrepreneur.

And one of the things I did, a video that says ten things I’ve learned and one of the things I talked about was mindset that as an entrepreneur, as a small business owner, as a leader. Yeah, jasmines laugh. And I promise you, is money in the bank. I promise you, as a leader, as an expert, that there is a mindset, there is a mindset shift that you have to have as though some this this topic tonight is not so much.

One, two, three. Do this because that’s a cover that that kind of stuff in the master class. And you can look at my other strengths. But this is really about mindset and kind of challenging your thinking. All right. So if you are an introvert, I just want you to to challenge the thinking and just look and see if that is fear. If saying I don’t like to do any of this marketing stuff because I’m an introvert, is that related to any type of fear?

And then again, look at the example of video where you can jump on video and nobody’s here. And I’m not looking at any faces. And that’s something that you can do. All right. And then there are other things that are related to marketing that don’t even have to interact with. They don’t have anything to do with interacting with people like email marketing, which is one of the most direct ways to marketing and that actually have a whole section on that.

In my upcoming new program, I have called the Platform Accelerator. I do a whole section on email marketing. So for those that identify and that are introverts and you’re like, I don’t want to be on social talking to people, email is direct, are you using that? And if you’re not, then let’s just check and see if it is a marketing problem or if it is a bigger problem. Yes, Jasmine, I’m not going change my direction and instructions for you.

She says, you tell me this every time and it’s not changing. There’s nothing new under the sun. There’s no listen, there is no escape hatch. There is no secret no escape hatch, no secret sauce that you can bottle up. And by the principles are the principles are the principles. No one’s going to market. And this is not just directed to Jasmine. This is for everyone. No one’s going to market your business like you. Nobody.

All right. So the fourth thing, as we look at the question, do you have a marketing problem or is it a fear problem? Some of you might experience what people call imposter syndrome, imposter syndrome.

Have you heard of that? Have you heard of that phrase before? Have you heard of that term before? Imposter syndrome is the feeling of I’m not doing as well as people think I’m doing imposter syndrome is I am not as smart as people think that I am. Imposter syndrome is.

I’m I’m not really sure my product stands up beside other people’s products or that I can fulfill on the service that I am selling. Those are thoughts and their call, it’s called imposter syndrome. I actually did a whole entire podcast on that. So if you’re following me on on iTunes and Charvet Dotcom Just Search Imposter syndrome, I did a whole podcast on it, those types of things. Then if you have those feelings, then they they they pause you, they make you pause and not do the Instagram like Instagram reels or they make you pause and not send out the email or they make you pause and that go to that virtual networking event.

Oh, thank you for being honest, Erica. Lynn is saying that’s me and a lot of people, a lot of people. Fair to a lot of people feel that way. A lot of people. Yep. Teresa’s saying. Yep. Those types of things. Yes. It’s like I don’t I don’t do Instagram. OK, but can you just prerecord a video? So there’s a lot of things again, definitely over ten ling over on Periscope.

Make sure you go to join Charvet dot com and check out the master class for video. Must have video marketing strategies. There’s a couple of things in there that’ll be helpful for you. Oh, thank you, Angelique. Oh wow. You raced my real because of this. I just got chills. I raced my real because of this and I know you are. First of all, your Instagram is is killing. I love your branding. I love your marketing.

And that’s that’s that imposter syndrome. And and you’re not alone. You’re not alone. And so sometimes what will happen is we will pause and we will hold back on some of the marketing activities that could get us into in front of that next customer, the next client, that next contract, because we’re thinking that it’s not good enough when. Absolutely it is. Absolutely it is. Yeah, absolutely it is.

Tony, I love it. Check her out on Instagram. She is the pre recor queen, so she doesn’t do a lot of video, but she will prerecord the bejesus out of you with some Instagram reels and all of that. So I love it. I love it. I love and pre-record. I agree. Pre-recorded video may be a better, maybe better for some of you that have fear of love. I’m not saying you have to do that, but again, if you jump over and make sure join Shabat dot com, which is scrolling across the bottom of the free access, it disappears.

The video will explode like Mission Impossible. It will explode midnight on February 14. So go check that out. And if you are just popping in and maybe somebody shared this with you and you’re saying, what are what are you talking about? Who is this girl hanging out on a Friday? It’s snow. We’re snowed in here in Richmond. It’s a updo ponytail type of day.

And I just wanted to jump on video as we are going into this this weekend of love and love is all around you, whether you have a boo or not or what have you, love is all around you and just helping people think through. Do they have marketing problems or are they are fear problems? And if we can tackle the fear first, then you’ll see some traction with the marketing or at least will identify what the issue is. So the fourth thing that I said are related to is this fear and talk through for things that we could highlight that show up, how to speak or show up.

How do I know perhaps that fear might be showing up? It’s not a it’s not a one size fits all. Absolutely. So if you’re a procrastinator, that may not all. Wow. I got some therapists that are here. So that may not always be linked to fear, but some for some people it does. So imposter syndrome. If you are feeling that I’m not adequate, I’m not enough. I’m that I did the real thank you.

Like Angelique said, I don’t know. I’m not going to go over and I deleted it. Those things that peace could be hindering or pausing you from some of the marketing marketing activities and making you do some of the things that you know are going to help shift your business. And so I. They say and you all have if you follow me for any length of time, I always talk about having 51 percent confidence. So if there is fear, listen, there’s nobody that’s great.

Any anyone that you follow. If you looked at Oprah, I’m sure when she launched the own network, there was a level of fear with her. She people that you watch that are great, that have done great things, they did not do them absent of fear, even any of the big marketing activities, they didn’t do them absent of fear. I bet you those that put together those million dollar commercials for the Super Bowl, they don’t know if the commercial is going to be a flop or the commercial is going to be a success.

They don’t know until they put it out into the market. So there’s no one doing great things without fear. But if you can have at least fifty one percent confidence, you can still have 49 percent fear. But if you can at least get to fifty one percent confidence, then you’ll be doing you’ll be doing great. You are welcome.

Shout out to my mom. Hey, Mom. Betty Mitchell, thank you so much. Yeah, I need any help. I hate video stuff, but it’s about to be a huge part of my business.

So certainly first step.

Check out my complimentary masterclass. Join Charvet dotcom video disappears. It disappears Valentine’s. But video is not the only thing you have to do, but it is definitely one of the things that you will see the quickest traction right now.

All right. And there are other things like email marketing that are things that you want to be doing so good. I’m I’m excited to hear that you are you are shifting in that directing direction. Absolutely. And there are so many video marketing tools that are out there. And again, this conversation is not just focused on video. This is about any marketing. It could be attending virtual events. It could be email marketing, text message marketing, postcard marketing.

There’s online marketing, offline marketing. But if there is a level of fear there with you and how you operate, that can be pausing you. So let’s talk about, OK, we’ve dealt with the fear. So now let’s talk about, well, what is really what is really a marketing problem? Well, how do I know that I have a problem, that there is a problem going on? So the first thing, if you launch something or put a sale out or what have you, you want to always want to check to see if it aligned with and attractive your ideal customer.

Now you’ve got to make sure you know who your ideal customer is. So that’s one of the first places if something didn’t go over, as you think. And let me just say this, having a few years under my belt and having entrepreneurship part time now, full time for a total of 12 years working with customers, a lot of times customers will call something not a success.

And I will look at it and say that’s a success. So we are overcritical on ourselves. So let me just say that. But if you deem something to not go the way you thought it would go from a marketing standpoint, you’re like, what’s the problem? First thing you definitely want to check, did it go to your ideal client? Did it talk to your ideal client? What they was your ideal client and the person that you want to help your product or your service, did they get that it was for them?

The next thing that you want to do, which is related to that, is to check your copy or the words you used in the advertisement. Again, did that appeal to who you were trying to target? That’s another place that you can check to see if there are any problems with your marketing. And then also, did you diversify your marketing? So we’ve talked a lot about video marketing. But again, there’s so much there’s all kinds of content marketing, which is social media, video marketing, email marketing.

Then you get into spaces of speaking, hosting events, getting media attention. So there’s a lot of different ways. And offline you’ve got postcard market, you’ve got traditional advertising that you can do. There’s a lot of different types of marketing. So perhaps you need to diversify what you’re doing if you’re only focused on one thing. And I think a great example of that is email marketing. I feel like email marketing is a place that people miss. They collect emails.

They they might have something on their website that says, give me your email and here’s a coupon. Or they might have something on their website that says, here’s a free, free thingy and then give me your email. And then what happens is we don’t email and I’m not going to ask you to put a one in the comments. I’m not going to ask you to testify if that’s you. But what I’m going to say is do better. That’s one of the places that is direct and marketing.

And that’s why I included it in my upcoming platform accelerator that I’m going to be offering. Email marketing is money in the bank. It is absolutely money in the bank because it’s the most direct marketing. Social media is not direct marketing. Even video is not direct marketing, but email and text message. That is direct marketing. All right. So there you have it. And then the last thing and I will say is on the marketing side.

So again, we first we dealt with and if you just came in hey, I’m sorry, Mitchell, an online strategist that works with female entrepreneurs and a few lucky men really focused on their marketing and their visibility. And their branding and we’re tackling this question of do you have a marketing problem or do you have a fear problem? So we dealt with how fear shows up procrastination potentially with that kind of self sabotaging perfectionism personality type. We talked about that, those types of things.

So if we can push those of this and say, OK, I’ve checked the box on those, now let’s look at if there was really a marketing problem. One of the last things that I want to say is that oftentimes people don’t give whatever they’re marketing, they don’t give it time. So time is one of the marketing problems. Let me give you an example and you can you can specify in the comments if this aligns to any any of what you’ve seen or you’ve done.

Maybe if you’re if you’re a witness. Marketing is major. Absolutely. Jeanette. And then angelic. Yes. Nurture your list. Doing once a week. Absolutely. Absolutely. Nurture that relationship.

Here’s what I mean by time. That time could be one of the the marketing problems. Somebody will say to me, I’m going to have an event and this might be pre covid post covid, what have you. And I say, OK, well, when is the event? Oh, the event is in three weeks. OK, so and then they host the market for two weeks, a couple of weeks and then they host the event and then they say nobody signed up.

But the marketing problem, there was time. Everything requires a launch and everything requires planning.

And so for some people, the mark, the problem, the marketing problem that you’re seeing is that you’re just not giving it time, which ties back to fear because of the presentation.

So some of you you just got to stay out in the market and let it marinate, you know, like a crockpot type in the comments. It’s listen, it’s No. One here in Richmond. So I’m sure there’s a bunch of Richmond, Virginia. There’s a bunch of crackpots going on type in what’s your favorite crock pot meal. But the crock pot allows the food to marinate and to let the seasoning soak in and let. And so you need to do that in your marketing oftentimes.

And this is common consensus and business people need to experience you four to six to seven times before they purchase. Now, that’s definitely true with service based entrepreneurs, but also product based entrepreneurs might experience that sometimes product based on the timeline. It can be cut because their impulse buys oftentimes.

But if you’re a service based entrepreneur and leader, then people need to see you and see your business in your brand multiple times. All right. Multiple times. OK, great. So I’m getting some crackpot marketing. There you go. There you go, Chili. Thank you, Bishop. That’s my pastor right there. Shout out to Bishop Joel. That’s a brand. So Chili, one of the one of the favorite things to put in the crock pot and let it marinate.

So your marketing is the same way. So if you’re looking and again, if you just popped in, the question that I pose is, do you have a marketing problem or a fear problem? And if you missed our discussion around fear and how that shows up, watch the replay of this. But once you’ve identified whether it’s fear and you to that off to the side, then we can look at if the marketing is a problem. One of the main things and what I’m ending with today, one of the main things is that people don’t give their marketing enough time.

Whatever event, a program, a product, a service, a sale, there has to be a launch time frame because like the crock pot, like that Schily, the beans got to get in with the green peppers and the onions and the tomato paste. And listen, Tony, to the vegans, the vegan, chile and all, they got to get in there and they got to marinate in your your marketing has to do the same. So so look at whether you gave whatever it is that you launched, if you gave it enough time in the market for them to see if that marinated that good old chili and see what I want to say that I need to smell the chili because it’s got to stay in the crock pot a little while for the smell to come out.

All right. So think about that with your customer experience, oftentimes for service based customers. And I will say, again, nonprofits and all of that fall into the same space. People need time to to see your brand. All right. Yes, time, time, time. Thank you, Tony. Time and time and patience in the launch. So let me capture this question from Brenda as we are wrapping up. How much time should go into a launch standard launch time frame without knowing what you’re launching?

A minimum of six weeks.

Hands down a minimum of six weeks now, if that is a in-person conference or in-person event, then you’ve got to extend that. But if it’s on something online that you’re a program or service to, and if you want to type in what it is, I can hone in a little bit more. But typical launch time frame or minimum, six weeks, something bigger, you’ve got to add more time to it. All right. Awesome. OK, and that is that.

So, again, we’re scrolling across the screen is just one last offer for you to free masterclass that I’ve already done. It’s we did it earlier this week. A couple of people that are here were there. And so it’s still up. The video was still available until midnight on Valentine’s. And then, like Mission Impossible, it will self-destruct. So go to join Charvet Dotcom. You get immediate access. And we talk about video marketing for must have video marketing strategy.

So go ahead and grab that so you can look at it over the weekend and that’ll be great for your marketing. And let me catch your comment. Hey there, Mr. Ward. We need more videos like this. Absolutely. More videos like this are coming. Thank you. Thank you for being here. All right. And over on LinkedIn, I’m loving this. Thank you, Miss Jackson. Thank you for being here on LinkedIn, which is one of our new broadcast stations, if you will.

We appreciate you. All right. Thank you. Thank you. Thank you. OK, we’re wrapping it up again. I am Charvet Mitchell and I’d love to make sure you go ahead and get that complimentary video masterclass. And then when you get over there, you’ll have ways to connect with me. Join Shabat Dotcom and I will see you guys later on the Web by stay safe. In the snow. In the ice.