LinkedIn has leveled up, and if you’re still treating it like a digital résumé, you’re missing some visibility opportunities. From TikTok-style video feeds to newsletter video covers, it’s time to include LinkedIn in your content marketing plan.
1️⃣ LinkedIn is Shifting Toward Creator-Style Content
LinkedIn is leaning into creator mode. Think full-screen videos, engaging visuals, and personal storytelling.
🔹 This is your chance to show up as the face of your brand and CREATE content.
2️⃣ Full-Screen Vertical Video is Now a Vibe
LinkedIn is testing a TikTok-style video feed. If you’ve been waiting to do Reels-style content but in a professional space, this is your lane.
🔹 Your LinkedIn audience is already scrolling. Meet them with short, sharp, value-packed videos that stop the scroll.
Video is the quickest way to show that you know what you are talking about.
3️⃣ Short-Form Video is Getting Priority in the Feed
Quick tips, 30-second insights, and even behind-the-scenes peeks can now outperform traditional posts.
🔹 The algorithm is rewarding consistency + creativity. Think “educational content meets engaging content.”
4️⃣ LinkedIn Now Allows Video Covers for Newsletters + Articles
Now, when someone clicks your article or newsletter, they can see a video intro instead of just text (see the example above!). You can let your face and voice build the connection, or get creative with other types of video.
5️⃣ The Window of Early Adoption is Open
Right now, you don’t need to go viral; you just need to show up. LinkedIn is boosting profiles who use these new tools first.
🔹 The best time to try video, launch a newsletter, or refresh your profile? Right now, while LinkedIn is rewarding action.
And I always say…
The earth responds to action takers!
If you’re ready to grow your platform and business, embrace these LinkedIn updates, and start showing up like the expert you are, join me and a powerhouse lineup of women entrepreneurs at The Platform Builder® Summit (November 7th and November 8th – Richmond, VA), where we’ll dive deeper into visibility, marketing, and next-level strategies to grow your business. Grab your VIP seat today! Go to www.PlatformBuilderSummit.com.
