Are you like a lot of people and you slow down in the summer? There are vacations and summer camps or just time in the sun. Well, you might have also slowed down with your marketing activities.
Summer is almost over and we are heading into fall. That means it is time to get back to business and focus on these four marketing strategies I am going to share with you!
Grab your complimentary access to the Back to Business MasterClass happening Thursday, August 18th at 7 p.m. EST | Virtual. REGISTER below!
Oh, and you will have access to the replay video if you can’t attend live!
🎥 Example Reel: A therapist might say: “3 signs you’re ready to start therapy: You feel emotionally stuck, you’re tired of carrying it all alone, and you crave a safe space to heal.” Why it works: Educates, creates awareness, and normalizes getting help.
2️⃣ A Peek Into Your Process
🎥 Show behind the scenes—your intake process, how you prep for sessions, or even how you reset between clients. 🎙 Voiceover: “Ever wonder what working with me looks like? Here’s how I make sure every client feels seen and supported…” Why it works: Builds trust and transparency.
3️⃣ “This or That” Story Poll
📱 Use interactive Story stickers like “This or That” to learn about your audience:
“One-on-one sessions or group support?”
“Morning routines or evening wind-downs?” Why it works: Increases engagement and gives you content ideas for future posts based on their answers.
4️⃣ “Myth vs. Truth” Reel
🎥 Bust a common misconception about your industry or service. Example: “Myth: Therapy is only for people in crisis. Truth: It’s for anyone who wants to grow, heal, and thrive.” Why it works: Establishes expertise and breaks stigma.
🎥 Share a general transformation: “When she started, she was burnt out and overwhelmed. Now she’s setting boundaries, protecting her peace, and thriving.” Why it works: Highlights results without needing names or faces.
6️⃣ Quick Tip or Micro-lesson
🎥 Share one quick, helpful nugget. Example: “Therapist Tip: Name your emotions out loud—labeling helps reduce overwhelm and build emotional clarity.” Why it works:Adds value in 30 seconds or less = perfect for Reels!
7️⃣ Your “Why” Story
🎥 Talk to the camera or do a voiceover over clips of your day. 🎙 “I started this business because I saw too many women feeling stuck and unsupported—and I knew I could help change that.” Why it works: Taps into emotion, authenticity, and connection.
Pro Tip for Both Reels & Stories: Always include a clear CTA (call to action)—“DM me to learn more,” “Click the link in bio,” or “Share this with someone who needs it.”
