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Here are five benefits to service providers & leaders who become an author or co-author:

Becoming an author

Few things demonstrate your expertise on a subject like a book does. That’s why so many coaches, speakers, marketers, and others choose to publish books. Here are five reasons why they do it:

1)To establish and/or build upon your credibility.

By writing a book, entrepreneurs can build their personal brand, establish their expertise, and build trust with potential clients, and do so more effectively than they can with social media alone. (grammarfactory.com)

 2) Everyone has a story, and someone is waiting to hear the story.

The question is, will you tell the story? This is one of the reasons why I think it’s so important for every business person to become an author. (blackenterprise.com)

 3) It gives you a low priced physical product to sell!

A book is a great way to build awareness of your brand and guide interested parties to an actual product(s). In this way, it acts as a (very lengthy) business card; ideally, the book that you write will be somewhat related to your business, which means that many of the people who go searching for it may already be your target customer! (takeitpersonelly.com)

4) Your book can give you content for content marketing.

Having written or co-written you’re book, you’ll have a lot of material from which to choose as the basis for your blog posts, social media posts, email marketing, articles, etc. (medium.com)

5) Your book puts you in Amazon!

Amazon is the No. 1 search engine when looking for products and services, with 44 percent of searches for products and services starting there. (entrepreneur.com) –

There you have it. Quite honestly, more can be added to this list but I will stop here!

Related Posts

1️⃣ “3 Signs You’re Ready for [Your Service]”

🎥 Example Reel: A therapist might say: “3 signs you’re ready to start therapy: You feel emotionally stuck, you’re tired of carrying it all alone, and you crave a safe space to heal.”
Why it works: Educates, creates awareness, and normalizes getting help.


2️⃣ A Peek Into Your Process

🎥 Show behind the scenes—your intake process, how you prep for sessions, or even how you reset between clients.
🎙 Voiceover: “Ever wonder what working with me looks like? Here’s how I make sure every client feels seen and supported…”
Why it works: Builds trust and transparency.


3️⃣ “This or That” Story Poll

📱 Use interactive Story stickers like “This or That” to learn about your audience:

  • “One-on-one sessions or group support?”
  • “Morning routines or evening wind-downs?”
    Why it works: Increases engagement and gives you content ideas for future posts based on their answers.


4️⃣ “Myth vs. Truth” Reel

🎥 Bust a common misconception about your industry or service.
Example: “Myth: Therapy is only for people in crisis. Truth: It’s for anyone who wants to grow, heal, and thrive.”
Why it works: Establishes expertise and breaks stigma.


5️⃣ Client Journey (Without Breaking Confidentiality)

🎥 Share a general transformation: “When she started, she was burnt out and overwhelmed. Now she’s setting boundaries, protecting her peace, and thriving.”
Why it works: Highlights results without needing names or faces.


6️⃣ Quick Tip or Micro-lesson

🎥 Share one quick, helpful nugget.
Example: “Therapist Tip: Name your emotions out loud—labeling helps reduce overwhelm and build emotional clarity.”
Why it works: Adds value in 30 seconds or less = perfect for Reels!


7️⃣ Your “Why” Story

🎥 Talk to the camera or do a voiceover over clips of your day.
🎙 “I started this business because I saw too many women feeling stuck and unsupported—and I knew I could help change that.”
Why it works: Taps into emotion, authenticity, and connection.


Pro Tip for Both Reels & Stories: Always include a clear CTA (call to action)—“DM me to learn more,” “Click the link in bio,” or “Share this with someone who needs it.”

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