Here are 5 Ways to Add Social Proof To Your Website
You’re walking down the street, and you see a newly opened restaurant with a line that stretches all the way around the block. And you think, “The food there must be good… maybe I’ll try it.” It’s the same thing with online and fashion trends, people see others using it then all of a sudden they want to give it a try. This psychological phenomenon is called “social proof,” and marketers use this tactic a lot to influence our actions.
Here are 5 Ways to Add Social Proof To Your Website
1. Embed Social Media Posts – Monitor different social media networks for positive mentions of your brand, product, or services. Share those posts on your website.
2. Include “As Seen In” or “Featured On” Logos – You can use this type of social proof by compiling logos of websites and publications where you have been featured or interviewed. These logos tell users that those brands trusted you enough to feature you on their site.
3. Display Certifications – Industry licenses, certifications, and accreditations are forms of social proof.
4. Display Number of Users or Downloads -Show website visitors how many people have used or downloaded your products, signed up for your newsletter or grabbed your free opt-in.
5. Social Shares – Show the website visitors how many times people have shared your blog article on social media.
Start collecting and adding social proof to your site now, so the next person who visits your website will know that you’re an authority in your niche!
SOURCE: John McDougall
http://authoritymarketing.com/blog/social-media/5-ways-to-add-social-proof-to-grow-your-business/
I help female entrepreneurs who struggle with attracting attention and exposure for their brand and want to build their online platform. In working with me, my clients generate revenue and increase brand awareness. If you are ready to build your online platform, we should set up a web design consultation or meet and greet call!
