Check out this great advice from our Friday Keynote Speaker, Kalilah Wright, CEO of MESS in a Bottle, of the 5th Annual POP UP Conference (Nov 5th- Nov 7th, 2020 – Richmond, VA) – Get tickets at www.HeyGirlHey.biz.
From 10K 3 years ago, to 150K on IG
Tips: BE CONSISTENT!
“I post all the time. I post organically. I don’t use any apps, I post and engage and I still run my own social media….
I don’t use any hashtags at all.
I don’t have a rhyme to my reason. I just post and I engage when I can.
When I first started, I consulted a big, reputable person in the fashion industry. She said she didn’t like my ig page because it was “too many quotes”. I stuck with my gut and kept going. My MESSages are the most viewed on my page and leads to the most engagement.
Create an aesthetically appealing page people will gravitate to.
I grew my audience organically and with ad spend. We spent $20-50K a month on ads.
Starting out, I use to spend $2-3K a month.
I don’t work with any paid influencers (not because I won’t pay, but I’ve had just amazing organic press and push from amazing influencers).
I don’t pitch for ANY of our tv or social appearances. Every opportunity comes from someone reaching out to us wanting to collaborate and I have dominated the opportunity!
Lastly! I’ve built my second tee company shefrom to 11K in 6 months. I BARELY post or engage in that account. But I run ads for the account. About $3k a month. I also don’t do any email marketing yet for this account. Planning to focus on my sister brand in 2021.
Hope this helps as you grow!”
Source: Kalilah Wright, CEO of MESS in a Bottle
