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LAUNCH PAD: The Countdown to Marketing Your Book

Launch Pad: The Countdown to Marketing Your Book

Sharvette Mitchell of Mitchell Productions is a featured author in a new book collaboration:

Hooray! Your book is written, and published, and headed for the NY Times Best Seller List! Ah, if only that were true. Regardless of the path that got you here, even award-winning bestsellers have to embrace a marketing plan that helps their book soar. Join us here for: LAUNCH PAD: The Countdown to Marketing Your Book.
From the first eye-opening words of…… to the ….. of ….. this book, the third in a series of three on writing, publishing and marketing your book, LAUNCH PAD will help you get it done! Each focused chapter engages you in a process that will raise your marketing IQ, build your skill set, and set you on a path for a successful book launch and marketing plan. Replete with countdown tips, ways to connect directly to the authors, and bonus downloadable planning sheets, LAUNCH PAD delivers a craft book that speaks right to you.

The brainchild of entrepreneur, author, and speaker, Grace Sammon, this book series builds on the wildly popular radio show LAUNCH PAD – that celebrates book releases and the authors who create them. This volume is led by the internationally recognized Mary Helen Sheriff, author, podcaster, and Marketing coach and Grace Sammon.

Welcome to the LAUNCH PAD. Now, let’s see you and your book soar!

CLICK HERE to download Media Kit

Foreword by Dan Blank, the founder of WeGrowMedia.

Jade Dee
Claire Fullerton
Katharine Herndon
Erika Lance
Wilnona Marie
Annie McDonnell
Sharvette Mitchell
Lisa Monanero
Natalie Obando
Joelle Polisky
Rebecca Rosenberg
Meredith R. Stoddard
Linda Ulleseit
Renea Winchester

Previous PostCongratulations on Joining the ForbesBLK CommunityNext PostCongratulations | Six Figure Success Award given to Sharvette Mitchell and Mitchell Productions

1️⃣ “3 Signs You’re Ready for [Your Service]”

🎥 Example Reel: A therapist might say: “3 signs you’re ready to start therapy: You feel emotionally stuck, you’re tired of carrying it all alone, and you crave a safe space to heal.”
Why it works: Educates, creates awareness, and normalizes getting help.

2️⃣ A Peek Into Your Process

🎥 Show behind the scenes—your intake process, how you prep for sessions, or even how you reset between clients.
🎙 Voiceover: “Ever wonder what working with me looks like? Here’s how I make sure every client feels seen and supported…”
Why it works: Builds trust and transparency.

3️⃣ “This or That” Story Poll

📱 Use interactive Story stickers like “This or That” to learn about your audience:

“One-on-one sessions or group support?”

“Morning routines or evening wind-downs?”
Why it works: Increases engagement and gives you content ideas for future posts based on their answers.

4️⃣ “Myth vs. Truth” Reel

🎥 Bust a common misconception about your industry or service.
Example: “Myth: Therapy is only for people in crisis. Truth: It’s for anyone who wants to grow, heal, and thrive.”
Why it works: Establishes expertise and breaks stigma.

5️⃣ Client Journey (Without Breaking Confidentiality)

🎥 Share a general transformation: “When she started, she was burnt out and overwhelmed. Now she’s setting boundaries, protecting her peace, and thriving.”
Why it works: Highlights results without needing names or faces.

6️⃣ Quick Tip or Micro-lesson

🎥 Share one quick, helpful nugget.
Example: “Therapist Tip: Name your emotions out loud—labeling helps reduce overwhelm and build emotional clarity.”
Why it works: Adds value in 30 seconds or less = perfect for Reels!

7️⃣ Your “Why” Story

🎥 Talk to the camera or do a voiceover over clips of your day.
🎙 “I started this business because I saw too many women feeling stuck and unsupported—and I knew I could help change that.”
Why it works: Taps into emotion, authenticity, and connection.

Pro Tip for Both Reels & Stories: Always include a clear CTA (call to action)—“DM me to learn more,” “Click the link in bio,” or “Share this with someone who needs it.”

7 Content Ideas for Stories & Reels

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