If you want to use your skills to start a business, whether full-time or as a side gig, you might be worried about the start-up costs.
Depending on the type of work, however, you might not need a bank loan or an angel investor to get started. There are plenty of cheap businesses you can start that can turn into thriving enterprises.
In fact, you can get a business up and running for less than $1,000, just as these entrepreneurs did. From the dog trainer to the podcast producer, these nine people launched successful businesses without a hefty investment. (Keep in mind their startup costs were accurate at the time of their business launch.) CLICK HERE to learn how they turned their business ideas into reality on shoestring budgets.
🎥 Example Reel: A therapist might say: “3 signs you’re ready to start therapy: You feel emotionally stuck, you’re tired of carrying it all alone, and you crave a safe space to heal.” Why it works: Educates, creates awareness, and normalizes getting help.
2️⃣ A Peek Into Your Process
🎥 Show behind the scenes—your intake process, how you prep for sessions, or even how you reset between clients. 🎙 Voiceover: “Ever wonder what working with me looks like? Here’s how I make sure every client feels seen and supported…” Why it works: Builds trust and transparency.
3️⃣ “This or That” Story Poll
📱 Use interactive Story stickers like “This or That” to learn about your audience:
“One-on-one sessions or group support?”
“Morning routines or evening wind-downs?” Why it works: Increases engagement and gives you content ideas for future posts based on their answers.
4️⃣ “Myth vs. Truth” Reel
🎥 Bust a common misconception about your industry or service. Example: “Myth: Therapy is only for people in crisis. Truth: It’s for anyone who wants to grow, heal, and thrive.” Why it works: Establishes expertise and breaks stigma.
🎥 Share a general transformation: “When she started, she was burnt out and overwhelmed. Now she’s setting boundaries, protecting her peace, and thriving.” Why it works: Highlights results without needing names or faces.
6️⃣ Quick Tip or Micro-lesson
🎥 Share one quick, helpful nugget. Example: “Therapist Tip: Name your emotions out loud—labeling helps reduce overwhelm and build emotional clarity.” Why it works:Adds value in 30 seconds or less = perfect for Reels!
7️⃣ Your “Why” Story
🎥 Talk to the camera or do a voiceover over clips of your day. 🎙 “I started this business because I saw too many women feeling stuck and unsupported—and I knew I could help change that.” Why it works: Taps into emotion, authenticity, and connection.
Pro Tip for Both Reels & Stories: Always include a clear CTA (call to action)—“DM me to learn more,” “Click the link in bio,” or “Share this with someone who needs it.”
