Thanks to WPGC’s Poet Taylor, host of #MiddayShenanigans, for featuring Sharvette Mitchell for this month’s Instagram Live edition of #BuyBlackSpotlightLIVE with JP Morgan Chase. Sharvette was invited by Darla Harris, Sr. Business Consultant at JPMorgan Chase & one of the Mentors of Chase’s Mentorship Program.
Watch the interview: https://www.instagram.com/p/C4HGcnfvzT5/
🎥 Example Reel: A therapist might say: “3 signs you’re ready to start therapy: You feel emotionally stuck, you’re tired of carrying it all alone, and you crave a safe space to heal.”
Why it works: Educates, creates awareness, and normalizes getting help.
🎥 Show behind the scenes—your intake process, how you prep for sessions, or even how you reset between clients.
🎙 Voiceover: “Ever wonder what working with me looks like? Here’s how I make sure every client feels seen and supported…”
Why it works: Builds trust and transparency.
📱 Use interactive Story stickers like “This or That” to learn about your audience:
🎥 Bust a common misconception about your industry or service.
Example: “Myth: Therapy is only for people in crisis. Truth: It’s for anyone who wants to grow, heal, and thrive.”
Why it works: Establishes expertise and breaks stigma.
🎥 Share a general transformation: “When she started, she was burnt out and overwhelmed. Now she’s setting boundaries, protecting her peace, and thriving.”
Why it works: Highlights results without needing names or faces.
🎥 Share one quick, helpful nugget.
Example: “Therapist Tip: Name your emotions out loud—labeling helps reduce overwhelm and build emotional clarity.”
Why it works: Adds value in 30 seconds or less = perfect for Reels!
🎥 Talk to the camera or do a voiceover over clips of your day.
🎙 “I started this business because I saw too many women feeling stuck and unsupported—and I knew I could help change that.”
Why it works: Taps into emotion, authenticity, and connection.
Pro Tip for Both Reels & Stories: Always include a clear CTA (call to action)—“DM me to learn more,” “Click the link in bio,” or “Share this with someone who needs it.”
