Personal Facebook Page Or Business Facebook Page?
Knowing which method to use to market on Facebook will greatly increase the effectiveness of your social media marketing efforts.
Using Your Personal Facebook Profile for Marketing
Using a personal account can be effective if you have already built a following on your personal page. This is key for authors, speakers, coaches and consultants because YOU are the brand. Facebook’s privacy settings may limit what information perspective customers can see about your business prior to becoming your friend. Make sure you change some of your privacy settings to PUBLIC on your personal page and enable the “follow” feature!
Many posts on personal pages get more exposure than those on a business page because your friends have been interacting with you there. Use that to your advantage!
Creating a Business Facebook Page
Facebook Fan Pages or Business Pages are great tools for both small and large businesses. Businesses can incorporate their unique brand into their Facebook Pages. You can use tabs to collect emails and contact information to stay in touch with customers.
Other key points:
Facebook Business pages are naturally SEO friendly.
Facebook Business pages allow you to pre-schedule posts.
Facebook has shifted to more of a marketing tool for businesses so expect to pay for some advertising on the Business page. The good news is that you can advertise for as low as $5.00!
Conclusion:
Using your personal profile page AND business Facebook page can be beneficial to your BRAND!
