So when should I rebrand?

When should I rebrand? I met an entrepreneur this week and she handed me her card… and she said “We are in the middle of a rebrand”. Usually, when people say that, that means they’re overhauling their visuals, such as logos, websites, brand colors, photography, graphics, and all of that.

And so you may be wondering when is a good time or when do you need to do rebrand? Often that is triggered by a shift in either your products and your services or you have honed in on who your ideal client is in your target market. You want to make sure that your branding is polished and pulls in and attracts that ideal customer and that ideal audience.

Also, if your company has not really touched their branding in a while and it might look stale, that could be a good time to rebrand. You don’t want to deter any potential customers because your branding distracts them from the value you provide.

Those are some indicators of when people take the time to do a rebranding!

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