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Spirit of Excellence Awards Gale Honoree

2023 Spirit of Excellence (SOE) Awards Gala

Sharvette Mitchell, Founder of Mitchell Productions, LLC, was recognized as an honoree at the 2023 Spirit of Excellence (SOE) Awards Gala.

“Thank you Dr. Jacquelin White Maxwell for selecting me as an honoree during the Spirit of Excellence Awards Gala hosted by Dr. JoWanda Rollins-Fells.
It’s always an empowering moment when past Platform Builder clients continue doing great things!”

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Dr. Rollins-Fells is the CEO of Spirit of Excellence LLC. She is an Motivational Speaker, Educator, Minister, TV Personality & Executive Producer.. Her mind operates as a strategic visionary as she helps others step into their purpose with a spirit of excellence. Helping others discover their passion, purpose, and the power of their gift is a primary focus of her personal & professional development work. She uses her leadership skills, past experiences, and doctoral level degree to identify where her clients are and help them chart a path to where they want to be. https://drrealtalk.com/spirit-of-excellence-tribe/

Video script

I have selected Miss Sharvette Mitchell as my honoree at the Spirit of Excellence Awards Galla. Because she is not just a business leader and a marketing consultant, she is the epitome of her signature brand, the Platform Builder. From a warm and anointed meet and greet to being a featured author in her book collaboration Pursue, she allowed me to see possibilities I never knew. I immediately sensed her unwavering commitments of excellence and her deep spiritual essence.

Sharvette played a pivotal role in the inception of Jaclovell Coaching and Consulting Group, creating the foundation for my business to flourish. Under her coaching and tutelage, Sharvette not only elevated my brand, but was instrumental in planting seeds of wisdom that refine my visibility, my marketing and my branding techniques. Through her coaching approach, Sharvette has empowered me, along with countless other women and a few lucky men, to increase revenue, achieve substantial growth and establish a stronger brand presence in the market. Sharvette Mitchell has indeed birthed a platform for my ability to touch the lives of others. Charvette has been a catalyst for my personal transformation and in my entrepreneurial journey and I am forever grateful.

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1️⃣ “3 Signs You’re Ready for [Your Service]”

🎥 Example Reel: A therapist might say: “3 signs you’re ready to start therapy: You feel emotionally stuck, you’re tired of carrying it all alone, and you crave a safe space to heal.”
Why it works: Educates, creates awareness, and normalizes getting help.


2️⃣ A Peek Into Your Process

🎥 Show behind the scenes—your intake process, how you prep for sessions, or even how you reset between clients.
🎙 Voiceover: “Ever wonder what working with me looks like? Here’s how I make sure every client feels seen and supported…”
Why it works: Builds trust and transparency.


3️⃣ “This or That” Story Poll

📱 Use interactive Story stickers like “This or That” to learn about your audience:

  • “One-on-one sessions or group support?”
  • “Morning routines or evening wind-downs?”
    Why it works: Increases engagement and gives you content ideas for future posts based on their answers.


4️⃣ “Myth vs. Truth” Reel

🎥 Bust a common misconception about your industry or service.
Example: “Myth: Therapy is only for people in crisis. Truth: It’s for anyone who wants to grow, heal, and thrive.”
Why it works: Establishes expertise and breaks stigma.


5️⃣ Client Journey (Without Breaking Confidentiality)

🎥 Share a general transformation: “When she started, she was burnt out and overwhelmed. Now she’s setting boundaries, protecting her peace, and thriving.”
Why it works: Highlights results without needing names or faces.


6️⃣ Quick Tip or Micro-lesson

🎥 Share one quick, helpful nugget.
Example: “Therapist Tip: Name your emotions out loud—labeling helps reduce overwhelm and build emotional clarity.”
Why it works: Adds value in 30 seconds or less = perfect for Reels!


7️⃣ Your “Why” Story

🎥 Talk to the camera or do a voiceover over clips of your day.
🎙 “I started this business because I saw too many women feeling stuck and unsupported—and I knew I could help change that.”
Why it works: Taps into emotion, authenticity, and connection.


Pro Tip for Both Reels & Stories: Always include a clear CTA (call to action)—“DM me to learn more,” “Click the link in bio,” or “Share this with someone who needs it.”

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