In the ever-evolving landscape of digital marketing, the adage “work smarter, not harder” has never been more relevant. For entrepreneurs and content creators alike, maximizing the reach and impact of their content is crucial. This is where the strategy of repurposing content comes into play. By transforming a single piece of content into multiple formats, you not only expand your reach but also optimize the use of your resources. Sharvette Mitchell, CEO of Mitchell Productions, offers a comprehensive approach to achieving this, ensuring your content is seen, heard, and read across various platforms!
Here’s the process:
Start With Your Core Content
The initial step in this strategy is to choose your starting point. This could be a video, an audio piece like a podcast, a well-thought-out written article, a blog post, email, or LinkedIn article. From there, you can repurpose it everywhere!
Sharvette’s process and content marketing starts with a LIVE video in her Facebook community and then she…
Content piece 1: Upload Your Video to YouTube
Download your Facebook Live or video recording and post it directly to your YouTube channel. This builds your video library and boosts SEO.
Content piece 2: Turn Your Notes Into a Blog (Website)
Take the notes or outline from your video and post them as a blog on your website. Great for SEO and credibility.
Content piece 3: Post That Blog to Medium & Substack
Don’t stop at your site—expand your reach by publishing the same blog on Medium and Substack (or any other blog platform you use) to tap into new audiences.
Content piece 4: Create a LinkedIn Newsletter
Use your notes again to create a newsletter article on LinkedIn. It positions you as a thought leader and goes directly into your followers’ inboxes.
Content piece 5: Email Your List
Send a simplified version or highlight reel of your content directly to your email subscribers. They’re already your warmest audience.
Content piece 6: Extract Audio for Your Podcast
Tools like Restream’s Audio Extractor let you pull the audio from your video and upload it as a podcast episode.
Content piece 7: Restream Your Video
Replay your video on your personal Facebook profile, business page, or other platforms where your audience hangs out. Use something like StreamYard.
Content piece 8: Instagram Carousel Post
Use your notes to create a carousel with key points. These are highly shareable and keep people swiping through your expertise.
Content piece 9: Reels, Stories, & Shorts
Chop your content into quick highlights and share across IG Reels, FB Stories, TikTok, and YouTube Shorts.
Content piece 10: Text Posts from Sound Bites
Pull out your best one-liners or powerful takeaways and post them as text-only content. Quick, scroll-stopping, and easy to share.
Here are TWO bonuses!
Content piece 11: Graphic Posts of Sound Bites
Turn those same sound bites into branded graphics for IG, FB, and LinkedIn. Visuals give your words more staying power.
Content piece 12: YouTube Posts
Use your highlights, graphics, or sound bites as standalone posts on YouTube to keep your channel active between uploads.
The Bottom Line:
By following this comprehensive strategy, you transform one piece of content into a robust, multi-platform campaign, maximizing your impact and ensuring that your message reaches its full potential. This approach not only amplifies your content’s reach but also reinforces your brand’s presence across digital channels.
