What The Patti La Belle Pie Can Teach Us About Social Media & Marketing
By now you have seen the phenomenon of the Patti La Belle sweet potato pie which has swept over social media, Facebook, Twitter, Periscope, Instagram and YouTube. It seems like out of no where we started seeing videos and posts about the Patti La Belle pies and they began to sell out all across the country. Whether you tried the pie or not or you like it or not, there are 3 Social Media & Marketing tips you can learn from this phenomenon. Check out the video below or the key points:
- Video is your secret weapon– People jumped on their smart phones and started doing video taste tests and etc. Many of the videos started going viral and drew the attention of social media. TIP: Incorporate more video in your social media promotions!
- Client testimonials are powerful – While some people did not like the pies, an overwhelming amount did like them and shared that “testimony” on social media. Tip: Incorporate more client feedback and testimonies on your website or social media pages!
- When there is a buzz about your brand, consumer expectations are raised – Most of the videos and comments I saw about the Patti Pies compared this store bought, massed produced pie to grandmother’s homemade pie or auntee’s famous homemade recipe. This is not really a fair comparison however when the exposure of your brand is raised, so is consumer expectation. Just be prepared to deal with it!
