This time of year is one of the most powerful windows for small business owners. Across all industries, people are searching for answers to these core questions:
[CLICK HERE to listen to the 10 minute podcast version of this!]
1. “Who can help me reach my goals going into the new year?”
Whether your customers need coaching, consulting, financial help, wellness support, or home services, they’re scanning for professionals who look prepared and trustworthy.
2. “What should I be doing differently next year?”
They’re reviewing what didn’t work this past year and trying to figure out their next move. This is your chance to speak directly to that pain point and offer your solution.
3. “Is this business credible and consistent?”
Customers are comparing options. They check your online presence more than you think, including your posts, your website, your reviews, and your brand.
4. “What value can I expect before I buy?”
People want a taste of your expertise. They want to feel safe investing. Show them, don’t just tell them.
5. “How do I get started without feeling overwhelmed?”
This is a big one. Your customers want the transformation or their problem solved. They just don’t want the confusion that often comes with getting started.
So What Should YOU Be doing As a Small Business Owner Right Now?
Here’s where your marketing really supports your business without being complicated or time-consuming.
1. Make your message clear
Can someone understand what you do in 10 to 15 seconds or less? If not, here’s your sign to tighten your message.
2. Show up consistently (even in small ways)
Your customers interpret silent pages as closed businesses. One post a week is better than none.
3. Share simple, helpful tips
This positions you as a credible expert before someone hires you.
Example:
- A beauty pro can share a winter skincare prep tip
- A therapist can share a grounding strategy
- A consultant can share a “before you plan your year” checklist
Small value builds big trust.
4. Don’t be afraid to talk about your services
Here’s why: people need reminders. Talk about what you offer. Tell them how to work with you. Make it easy.
5. Highlight results and client wins
This is what customers search for when deciding whom to invest in. Stories sell, and the proof is in the pudding, as they say!.
📌 Three Content Ideas You Can Use This Week
Here are post ideas designed for the everyday business owner:
- 3 Things I Want Every Customer To Know Before the New Year
- A Lesson From a Client That I’ll Be Carrying Into Next Year
- How To Work With Me in the New Year: Here Are Your Options
Every year, around this time, I tell my clients the same thing: “Your future customers are already watching you and the marketing you do today is for the sale 30, 60, or 120 days from now.”
I learned long ago… consistencyis the real marketing strategy.
Not perfection.
Not the latest trend.
Consistency.
Comment below if any of this resonated with you or if you will use a tip from this newsletter!
Sharvette
P.S. If you’re ready to increase visibility, attract more clients, and market your business with confidence, we should chat! Feel free to schedule a “meet and greet” call at www.CallSharvette.com
Sharvette Mitchell, THE PLATFORM BUILDER®, is CEO of Mitchell Productions, which is a marketing and professional development firm.
She was named one of the African American Marketing Association’s 2025 ‘50 Black Marketers to Watch’ for Content and Creative Excellence, a recognition of her leadership, creativity, and industry impact.
After a successful 25-year career in corporate America, with 20 years spent in training and development, Sharvette transitioned into full-time entrepreneurship in 2018. She is now focused on coaching and training small business owners across the country. Her ability to blend corporate insight with marketing has positioned her as a trusted advisor in personal branding, visibility strategy, and leadership development.
Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She is also a graduate of the Goldman Sachs One Million Black Women: Black in Business Program.
As a speaker, 8X author, 9X conference producer, and host of the Sharvette Mitchell Radio Show with 788+ episodes, her insights have resonated across various platforms.
Recognized in publications like Yahoo! Finance and HuffPost, and media outlets like CBS 6, Sharvette is a powerful advisor and consultant in today’s competitive market.
