Your visual branding is speaking—even before you say a word. In this podcast, I’m sharing 6 powerful talking points to help you understand the impact of your visual brand and how to make sure it aligns with the quality of your services.
From your brand colors and professional photography to your social media graphics and video content—every visual element tells a story.
Are yours attracting or confusing your ideal clients?
Click here for the video version | Click here for the podcast version.
1️⃣ First Impressions Happen Before the First Word
🔹 Before anyone clicks, listens, or buys, they see. Your visual branding is already making a statement about your professionalism, confidence, and expertise.
Why it matters: Whether it’s your website, IG grid, or Zoom background, people are judging your brand presence instantly.
2️⃣ Your Brand Photos Are Your Stage
🔹 Stock photos don’t tell your story. Professional brand photography shows the real, polished YOU, and that builds trust faster. This is exactly why we do full brand photoshoots for clients in The Platform Builder® Program.
Why it matters: Personal photos convert higher than generic stock images.
People want to see the expert behind the message.
3️⃣Brand Colors influence perception
🔹 Your brand colors aren’t just cute—they communicate mood, tone, and vibe. Are yours attracting or confusing your ideal clients?
Why it matters: Colors influence perception. Your audience might feel drawn in or repelled, based on your brand color palette alone.
4️⃣ Consistency Builds Credibility
🔹 Whether someone sees your Reel, flyer, business card, or email signature, it should all feel like YOU. It should all feel like the same company.
Why it matters: Visual consistency makes you recognizable. The more consistent your brand looks, the more legit it feels.
5️⃣ Your Graphics Are Mini-Billboards
🔹 Each post, slide, or promo graphic is a chance to elevate your brand or distract from it. Sloppy and amateur graphics send the wrong message.
Why it matters: Clear, cohesive, and branded graphics position you and your service as a premium option, even before they read the caption.
6️⃣ Video Branding = Instant Connection
🔹 Video content lets people see you, hear you, and feel your energy. Pair it with strong visual branding and it becomes unforgettable.
Why it matters: Video builds trust 5x faster than static content. Add branding overlays, intro screens, and branded backgrounds to your videos for a polished touch.
What does your current visual brand say about your business?
The Platform Builder® Program is my signature 12 month group coaching program built for women entrepreneurs & leaders who are ready to position their expertise & services with a polished visual brand, increase visibility with speaking opportunities, build authority with a published book and convert more customers with content marketing. Learn more at https://myacademy.biz/platform/
