If your marketing feels inconsistent, it’s probably not your offer…it’s how you’re thinking about your target market. Today, I want to break down what a target market really is and why it’s more than just demographics.
Listen to me chat about this on my podcast ( 10 min+):
What Is a Target Market?
A target market is the specific group of people you are intentionally trying to reach, serve, and sell to with your products or services. These are the people most likely to say yes—because your message, solution, and timing align with their needs.
Here’s why this matters:
If you try to talk to everyone, your message lands with no one.
Your target market isn’t just one audience—it’s made up of three levels of awareness and readiness. Let’s chat about it!
1️⃣ Your HOT Audience
These are your buyers.
They:
-
Already know you
-
Trust you
-
Have purchased from you or
-
Are actively ready to buy right now
Think: clients, repeat customers, referrals, people in your DMs saying “How do I work with you?”
👉🏽 Your job with this audience: Serve, retain, upsell, and deepen the relationship.
2️⃣ Your WARM Audience
These are your watchers.
They:
-
Follow you
-
Engage with your content
-
Open your emails
-
Attend your lives or webinars
-
Haven’t purchased yet
Here’s the hint you shared—and it’s spot on:
👉🏽 Your hot audience often helps warm them up through testimonials, comments, shares, and word-of-mouth.
👉🏽 Your job with this audience: Educate, nurture, and build confidence.
3️⃣ Your COLD Audience (The Biggest One)
These are the strangers.
They:
-
Don’t know you
-
Don’t know they need you (yet)
-
Are discovering you through search, social media, podcasts, collaborations, or referrals
👉🏽 Your job with this audience: Create awareness and visibility—without selling too fast.
—
Ready to apply this strategy to your own business?
Explore Sharvette Mitchell’s coaching services and get personalized support to clarify your messaging, strengthen your visibility, and build a marketing strategy that actually converts.
Schedule a complimentary “meet and greet” call at www.CallSharvette.com or https://sharvette.as.me/discoverycall
