Apple challenged the world to “Think Different.” Nike encouraged people, regardless of age, gender, or physical fitness level, to “Just Do It.” Dunkin’ Donuts persuaded busy professionals that “America Runs on Dunkin’.”Over the years, these recognizable slogans have morphed into rallying cries—setting the tone for how each company communicates and identifies itself in the market. In just a handful of words, these slogans have told a story and influenced how people perceive the organizations behind them. Together, they represent the power and potential of branding.“Branding is what companies stand for,” says Dr. Sean Gresh, a faculty member in Northeastern’s Master of Science in Corporate and Organizational Communication program. “It’s reflected in how that company acts, how it serves people, the value that the company shares, and how the company projects those values.” (source: northeastern.edu)
But branding isn’t just for companies. Employees and associates each have their own story to tell and goals, skills, and expertise to share. In other words, an employee’s personal brand at work is what their colleagues think about them or how they would describe them. For example, are they a quiet analyst who always does everything well but no one knows about it, or an office superstar who is always in the center of attention on ZOOM? Peer reviews and appraisals are impacted by these factors related to personal branding. In addition, employee morale and retention are impacted. In today’s world, it is a “win-win” situation when employees build and grow their personal brands in the workplace.
Let’s discuss a training or coaching solution for your teams! Call Sharvette Mitchell at (804) 806-4407 Ext 101 or email info@mitchell-productions.com.
