Content marketing is creating and distributing valuable, relevant, and consistent content to attract and retain a target audience — and, ultimately, to drive profitable customer action. – Per Content Marketing Institute
Tip:
Based on what you are promoting (step 1) and where you have social media content online (step 2), outline a monthly or weekly calendar for WHEN you will share content.
Now that you have a content calendar and you have mapped out when you want to share content… go gather and create content!
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