Source: (meetedgar.com)
Creating content is so important no matter how busy you are. This one social media content creation tip makes it easier to create more content in less time.
Create variations
One very quick way to create tons of content is to create variations. Creating variations means taking a piece of content and changing it slightly by either rewording it or using different graphics. The idea is the overall message is the same but the delivery is a little different.
This is extremely useful for social media content because the shelf-life on a piece of social media content is unbelievably short. The shelf-life of a social media post is the length of time it takes for content to reach 50% of its total lifetime engagement. The length of a shelf-life varies from platform to platform but shelf-lives have been decreasing over the last several years due to crowded newsfeeds and changing algorithms.
The shelf-life of a tweet is about 18 minutes, the shelf-life of a Facebook post is about 6 hours and the shelf-life of an Instagram post is 48 hours! This is why using variation is a smart strategy. Variations give you an opportunity to reach more of your audience with your message without being repetitive.
If you want to quickly create more content, try creating variations for some of the bigger announcements or updates you have. For example, if you are selling a social media course, you can create several different variations promoting that course.
Here’s an inside look at the different variations we used to promote our Content Creator Day bundle. See below!
Source: meetedgar.com
