Your NEW secret weapon … VIDEO!
If you have been promoting on Facebook using the Fan pages/ Business pages, you have seen your “reach” decline. Facebook has now shifted to more of a marketing platform for those selling goods, services or products. You must admit, you can’t get free advertising anywhere so why would we expect Facebook to be any different.
Let me tell you what I have personally seen that continues to get great exposure on Facebook… V I D E O. Not just any video, but videos that are loaded directly into Facebook versus shared from Youtube or other websites. I am sure you have seen videos in your timeline that automatically start playing as you scroll by. This typically grabs your attention, you hit unmute and you watch the video. This auto start feature only happens with videos that are directly uploaded to Facebook and it appears that Facebook allows the videos to stay in the newsfeed longer and or allows the videos to be seen by more of your contacts.
Your NEW secret weapon on Facebook is V I D E O! Yep, you need to incorporate more video posts in your social media marketing. Why? Because more of your contacts/likes will see them and it will grab their attention quicker than a text or even picture post.
Mobile devices and tablets have made this process easy for you. Simply take a video with your mobile phone or tablet and use your Facebook app to upload the video to your page! Apps such as PERISCOPE make it easy to make videos as well. When you create a PERISCOPE video, enable the auto save feature so that it saves the video to your phone. This will allow you to upload it directly to Facebook and other platforms like YouTube!