The Top Marketing Trends of 2023
- Short-form video will see the most growth in 2023
- Influencer marketing will continue to grow its high ROI.
- Branded social media DM tactics are growing.
- Website SEO continues to shine
- Marketers will continue to humanize their brands.
- Marketers will benefit from data in 2023.
Source: blog.hubspot.com
Let’s look at three of these trends!
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- Short-form video will see the most growth in 2023
Not only is short-form video (i.e. Reels and Stories) the most popular trend among marketers, with one-third using it, but it’s also the most effective and has the highest ROI.
On top of all that, short-form video will see the most growth of any trend in 2023, with marketers planning to invest more in it than any other trend.
90% of marketers using short-form video will increase or maintain their investment next year, and 21% of marketers plan to leverage short-form video for the first time in 2023, also the highest of any trend.
2. Marketers will continue to humanize their brands.
30% of marketers are currently creating content that reflects their brand’s values, making it the third most popular trend right now.
It has the 5th biggest ROI of any trend and will see growth in 2023. 16% of marketers plan to leverage content that reflects their brand’s values for the first time in 2023, and 89% of those already investing in it plan to increase or maintain their investment.
- Branded social media DM tactics are growing.
Using social media DMs for customer service is relatively new, but already used by 29% of marketers. It has the 3rd highest ROI of any marketing trend and will grow in 2023, with 15% of marketers planning to try it for the first time.
On top of that, 87% of marketers using social media DMs for customer service will increase or maintain their investment in 2023.
As social media apps like Instagram, Twitter, and Facebook continue developing their e-commerce capabilities, providing customer service through DMs will only become more crucial.
Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.
Using social media shopping tools is another growing, high ROI marketing trend that goes hand in hand with providing support through DMs, with almost 30% of Gen Z and Millennials having bought a product on social media in the past three months.
I can definitely attest to using a brand’s social media DM as a substitute for calling or emailing customer service. More times than not, my message was responded to quickly and the issue was resolved much faster than the traditional way of calling. In addition, I don’t have to spend 20+ minutes or shuffle through the automated system to speak to an actual person. 2023 will be an interesting year to see how businesses adjust to the new wave of connecting with their consumers and I’m interested in seeing how these changes will make consumers lives easier.
Yes! I think a lot more companies are going to pay attention to their “DM”.