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How to make your brand's social media more personal

We have heard that customers like to do business with those they know, like and trust. Here are a few tips to add personality to your business social media profiles:

  1. Post About Your Interests and Activities: Showing your personality and interests through social media allows your followers to get to know you better. Talk about your passions, hobbies, and recent events you’ve attended. If you feel comfortable, share photos and videos of activities you’re involved in or special moments that you’d like to share.
  2. Be Interactive with Your Followers: Interacting with your followers is one of the best ways to make your social media more personal. Respond to their comments, ask questions, prompt discussion and engage in conversations. This will create a bond between yourself and your followers and make them feel more connected to you.
  3. Share Behind the Scenes Content: People love to get a peek into the ‘behind the scenes’ of your life. Share sneak peeks of what you’re doing and what you’re working on, show your workspace and let people in on your creative process.

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4 Responses
  1. Shanice Campos

    So much useful information and gems shared in this post! I’ve been struggling with building my community of social media followers and this helped me to realize what I was lacking. I put too much emphasis on my feed looking curated that it was deterring people away; you mentioned including posts that show behind-the-scenes and organic moments. I’ll plan to post more insight into my everyday life and hope this will help me to connect on a personal level with my followers.

  2. Kathleen Wallace

    Hi! I have a blog on the back burner and this article encouraged me to get back at it! I plan to give frugal advice, how to earn online etc. I would make money by providing referral links to sites such as Ibotta. Sharing on Facebook etc is a great suggestion to help me get followrs and engagement! thanks!

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