What do I need to set up the Product Page on my website? – #AskSharvette #WebDesigner

What do I need to set up the Product Page on my website? – #AskSharvette #WebDesigner Hey guys. It’s Sharvette Mitchell, Creative Director for Mitchell Productions Web Design and Social Media Coaching, where we help you build something amazing with your online brand. This segment is Ask Sharvette. I have my great questions that have come in, so let’s see what we’re going to tackle today. “Hey, Sharvette, I’m working on my online boutique.” And I need to know how to set up my products, what kind of things I need to have in place to get my product page up and running.” Okay, so that’s a really, really great question. Here’s my recommendation. Number one, you need to have a list of your products. I’ve found out that sometimes when I work with web design customers, they might not know all of the great products that they have. So have a full list of […]

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Why Do I Need a Website? Here are 21 Reasons

Why Do I Need a Website? Here are 21 Reasons Source: by Peter Visser Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way. And answering, “Well, that’s what everybody else is going” simply wasn’t good enough. When I started my first business several years ago, the first thing I thought was “I need to get a website”. Why did I think that? Why do I need a website? I decided to get with the program and copy Steve Jobs to answer the fundamental questions about why I, a small business owner, actually need a website. Why Do I Need a Website? Reason #1 – Online brochure Companies spend millions creating brochures and distributing them. By having a website you can skip that entirely. Your potential customers can find […]

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How to Drive Traffic to Your Website from Social Media

How to Drive Traffic to Your Website from Social Media Social media is the most popular marketing tool used by small businesses and new entrepreneurs.  It offers many possibilities for driving traffic to your website or blog so that your business can gain the attention of your target audience, increase your popularity/brand and sell more products & services. Why is Social Media important?  Social media is where real people hang out and it is a large pond where you can “fish” for your ideal clients. How do you do this? Well, you need to attract them to your website. Here are three tips to drive traffic to your website from social media networks. 1) Share your website content on social media sites more than once. First off, after you’ve built up your social media pages/profiles for your business, it’s time to become active. The best way to drive traffic from your social media networks to […]

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The importance of colors to your BRAND

The importance of colors to your BRAND    As I say often, BRANDING is largely about visibility and consistency. This relates to what people SEE in respect to your company, product, event or organization. Color plays a huge role in your overall BRAND because it is interwoven in your print marketing ( i.e. logos, business cards, flyers, brochures, banners, signage, product labels & etc.) and in your online marketing ( i.e. websites, social media cover images, online flyers, social media graphics, event flyers, blog images, email images & etc.) You should have consistent “BRAND” colors to reinforce your message and marketing. Here are five tips for choosing the right colors for your BRAND and using consistent colors to tie your BRAND together!   1) Choose your BRAND colors. I recommend that every company and organization have 2 main colors and potentially one accent color. Ideally you want to select your BRAND colors early on in the development of […]

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5 “To Do” tasks BEFORE you contact a Web Designer

5 “To Do” tasks BEFORE you contact a Web Designer In this day and time, having a website is a necessity and not a luxury. If you have a business, offer a product or service, oversee a not-for-profit or run a ministry, it is incredibly important to have a website that acts as a communication tool and as a marketing tool. BEFORE you contact a web designer, let me offer 5 “To Do” tasks to help get your ducks in a row! 1) Determine what you offer and be able to articulate that information. For example: Gather your list of services Gather a list of your products & their descriptions Document the Community/Social Programs you offer What are your Worship service schedules, children’s programs and outreach activities 2) Determine what you want a site visitor to be able to “do” while on your new website. For example: Should they be able to contact you by […]

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Writing Your About Page or BIO

Writing Your About Page or Bio So You Think This Is About You? Most people find it uncomfortable to talk about themselves and their accomplishments. You probably feel like you are bragging or being self-centered however if you are promoting a book, business, product, service or event, you MUST brag! You must get more comfortable sharing your successes, prominent associations and etc.

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