Should you put your PRICES on your website?
This segment is called Ask Sharvette. All right, so let’s see what we have here. Oh, this is a great question. “Hey Sharvette, should I put prices on my website? I’m getting ready to work on a new website and I’m struggling with deciding if I should put my prices on my website.”
Let me give you some guidance with whether you should have prices on your website or not. Okay, so the first thing you want to think about is if you have low priced products. Things like books, things like jewelry, absolutely have the price on your website. Where the customer does not need your intervention, does not need your assistance or your customer service assistance to make the buying decision, they should be able to go to your website, see the price and buy. All right? If the consumer does not need you, per se, to be engaged with them to make the decision to buy, put the pricing on your website.
The other thing is that if you do have prices that are mid to higher range prices, it may be a good tactic to list them so that people are not sticker shocked. If you have high priced products, this gives people an idea of what investment they’re going to have with you.
Now, if you have a service that’s custom, something that you need to customize and you actually need to have a conversation with the customer to figure out their needs and then create a solution that will meet their needs, and that could be in any area, that is trickier. In that case, you don’t need to actually put pricing because you actually are determining the price each and every transaction you have. Now, you may want to put a starting price, just to give the person a ballpark figure, but truly if you do need to interact with them to figure out a pricing, it’s okay not to have prices on your website because you want to make sure you give them the right product and the right service at the right price.